Environmental Communication Planning in the Development of Mangrove Ecotourism in Bengkalis Indonesia

Abstract

Damage to mangrove forests and abrasion is a coastal problem in Bengkalis Regency which continues to worsen even more. Preservation of mangroves and communitybased ecotourism development can be the best solutions to this problem. This paper aims to explain environmental communication planning in the development of mangrove ecotourism in Bengkalis Regency. The research method used is descriptive qualitative. The researcher collected data through interviews, observation and documentation. The results showed that environmental communication planning in the development of mangrove ecotourism in Bengkalis Regency was guided by the Ministry of Home Affairs regulation number 33 of 2009 concerning Guidelines for the Development of Ecotourism in the Region. Communication planning developed was carried out through problem analysis and goal setting; selection of media and communication channels; message development and media production; and implementation and evaluation. Community-based environmental communication planning is a very important aspect in the success of mangrove ecotourism development. Environmental communication planning must be creative, integrated and involve the cooperation of all stakeholders.