Functional parameters of environmental communication

Abstract

Introduction. The article is devoted to environmental communication, which has been functioning in the global space-time for a long time. The purpose of the survey is to analyze the scope of the concept of "environmental communication", to find out the functions of environmental communication, its subjects, features, types, to analyze the existing models of environmental communication, to identify the largest virtual platforms for environmental communication. Methods. A number of general scientific and linguistic methods were used in the research. In particular, the methods of analysis, synthesis, deduction, induction and the descriptive method are used to justify the theoretical base of the research and generalize the observations. The terminological analysis is applied to the definitions of the concept of "environmental communication" that function in the scientific discourse and the Internet space. The comparative method was used to compare models of environmental communication. Using the method of communicative-pragmatic analysis, the functions of environmental communication were determined. Results and discussion. It was determined that the phenomenon of environmental communication has different scientific treatment in different language traditions. The functioning of the concept of "environmental communication" in the English and Ukrainian scientific paradigms and media space is compared: in the English discourse, the same or similar treatment of this concept is observed, on the other hand, in the Ukrainian scientific discourse, it is used in three different meanings, which, however, have a common seme. A refined definition of the considered concept is proposed. The forms of environmental communication (public, group, interpersonal) and its types (direct and mediated, formal and informal, spontaneous and planned, oral, written and visual, verbal and non-verbal, personal and interpersonal) and its subjects are described, its dual subjectivity and interdisciplinary nature, convergence, cyclicity are emphasized. The functions of environmental communication are distinguished, in particular communicative, epistemological, constitutional-perceptive, interactive, and pragmatic. Models of the structure – linear and convergent – of environmental communication as a subspecies of general communication are considered. Educational and scientific platforms for the exchange of environmentally oriented information were considered. We see the prospects for further research in the following: establish hierarchical relationships between the concepts of "environmental communication" and "environmental discourse"; to reveal the ratio of texts of functional styles in environmental discourse, the structure of Ukrainian environmental discourse, etc.