2021
DOI: 10.15678/eber.2021.090207
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Entrepreneurial marketing: Between entrepreneurial personality traits and business performance

Abstract: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This study examines the role of EM in business performance and the role of entrepreneurial personality traits as antecedents of EM. Research Design & Methods: A quantitative research approach was adopted with a questionnaire to collect data from 187 SMEs owner/managers in Indonesia. SE… Show more

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Cited by 29 publications
(28 citation statements)
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“…A similar situation is observed, for example, in the Czech Republic (Bartošová & Bína, 2009). The advantage of the self-employed can be explained by their distinctive entrepreneurial personality traits, which determine the profitability of business (Sarwoko & Nurfarida, 2021).…”
Section: Literature Reviewsupporting
confidence: 67%
“…A similar situation is observed, for example, in the Czech Republic (Bartošová & Bína, 2009). The advantage of the self-employed can be explained by their distinctive entrepreneurial personality traits, which determine the profitability of business (Sarwoko & Nurfarida, 2021).…”
Section: Literature Reviewsupporting
confidence: 67%
“…Numerous research and empirical evidence in domestic entrepreneurship (e.g. Sarwoko & Nurfarida, 2021;Basuki et al, 2021;Reissová et al, 2020) inclined us to search for the answer to the question how these issues take place, whether they manifest themselves in international entrepreneurship. As these are new ventures or born globals that are the emanation of entrepreneurship in international business, internationalization pace, that is the speed of the internationalization of firms, became our research interest.…”
Section: Introductionmentioning
confidence: 99%
“…This is because personality traits related to entrepreneurial business performance have emerged as a critical component in promoting the firm's strategy. They are also connected with the ability to predict entrepreneurs' conduct and individual personality differences, which might result in behavioural variances (Franco & Prata, 2019;Sarwoko & Nurfarida, 2021). The importance of personality traits in an SME's success cannot be neglected from this perspective.…”
Section: Personality Traits and The Growth Of Small And Medium Enterp...mentioning
confidence: 99%
“…It is thus associated with opportunities to learn new things, provide creative ideas and try new things. Therefore, this study adopted five openness to experience items from Ali (2019) and Sarwoko & Nurfarida (2021), with minor modifications in accordance with the scope of this research. SME growth is defined as increasing sales, income, market share, inventory costs and consumer preferences.…”
Section: Measurement Itemsmentioning
confidence: 99%
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