Efficient retailer assortment: a consumer choice evaluation perspective

Abstract

This research shows that to reach their prime goal of building an efficient assortment, retailers need, beside increasing the outlet’s cost‐efficiency, to evaluate shoppers’ assortment perceptions so that what the store actually offers can be tailored to meet customers’ needs and expectations. Our findings reveal that consumers’ perceptions of the assortment range stems from the combination of few indicators, mainly the number of stock‐keeping units proposed and the availability of the favorite brands. Also demonstrates that consumers evaluation of the overall store assortment draws on the perceived choice within the product categories where they are highly sensitive to the assortment range.

Store Image: Toward a Conceptual Model Part 1

“…Results indicated that shopping motives had an impact on consumers' attitudes towards retailers. Consistent support was found for the relationship between store image perception and product-specific variables (Amine & Cadenat, 2003;Porter & Claycomb, 1997;Collins-Dodd & Lindley, 2003) as well as store-specific variables (Joyce & Lambert, 1996;Mitchell & Kiral, 1998;Moore & Carpenter, 2006;Paulins & Geistfeld, 2003;Solgaard & Hansen, 2003;Shim & Kotsiopulos, 1992). Research on product-specific variables refers to brand image and label brand quality while store-specific variables refer to store type.…”

Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector

“…CMKV Model variables are supported by research papers by Huddleston et al , 20 Descrochers and Nelson, 17 Dupre and Gruen, 25 Amine and Cadenat, 26 Basuroy et al , 27 and Aylott and Mitchell, 23 Huddleston et al 20 indicated a signifi cant impact of price, product assortment, customer service and product quality on customer satisfaction within conventional and specialty grocery stores. Descrochers and Nelson 17 highlighted behavior differences when a product is placed in different categories, presented in different brands and packaged in different designs and styles.…”

“…Chiefl y, measure contributions came from Descrochers and Nelson, 17 Dupre and Gruen, 25 Amine and Cadenat, 26 Busuroy et al , 27 and Aylott…”

“…In the untested opinion of Dupre and Gruen,24 consumer centric CM based on demographic and lifestyle variables helped sustain competitive advantage. Basuroy et al 26 took a generic view of CM and focused on how it affects pricing and sales performance in the grocery retail sector. The study outcome suggested a positive link between practicing CM and its positive impact on pricing effi ciencies and increased profi tability.…”

Consumer Response to Retailer-Supplier Brand Exclusivity Arrangements

“…One of the most important is product assortment. Three of the most important factors consistently cited in the literature are location, price, and assortment (Hoch, Bradlow, & Wansink, 1999;Amine & Gadenat, 2003). In various studies, assortment ranks first or second in its influence on customer outcomes such as store choice, store loyalty, and satisfaction (Briesch, Chintagunta, & Fox, 2009;Sloot & Verhoef, 2008).…”