Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector

Sharif, Khurram

doi:10.1057/jt.2012.2

Cited by 3 publications

(1 citation statement)

References 28 publications

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“…Di sisi lain, kedua rumah sakit tipe D di Sukoharjo ini merupakan rumah sakit Islami, sehingga seluruh karyawan berpenampilan dengan sopan, dan menjadi nilai tambah untuk rumah sakit tipe D ini. Hasil penelitian ini mendukung penelitian dari Sharif (2012) dimana keterampilan karyawan dalam mempresentasikan produk membuat pelanggan merasa nyaman dan merasa diberikan kemudahan untuk mendapatkan suatu produk. Karywan di rumah sakit Nirmala Suri dan PKU Muhamadiyah dapa melayani pasien dengan baik.…”

Section: Hasil Uji Hipotesisunclassified

Kepuasan Pelanggan Memediasi Pengaruh Kualitas Proses, Kualitas Infrastruktur, Dan Kualitas Interaksi Terhadap Loyalitas Pelanggan

Devi¹,

Untoro²

2019

MIX

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This research was conducted for analyze the influence of process quality , infrastructure quality and interaction quality on customer loyalty with customer satisfaction as mediating variable. This study employed quantitative method, and questionnaire for collecting data. The sampling technique employed was accidental sampling one. The sample of research consisted of 170 respondents in inpatient units of type-D hospitals in Sukoharjo divided into PKU Muhammadiyah and Nirmala Suri Hospitals. The analysis method employed in this research was Structural Equation Modeling (SEM) with SmartPLS 2.0 program help. Validity and reliability tests were analyzed using outer model, while inner model was used to test hypotheses. Result of research showed that process quality ,infrastructure quality, and interaction quality affected customer loyalty positively and significantly and customer satisfaction , customer satisfaction mediates relationship between process quality,infrastructure quality,and interaction quality to customer loyalty . So that the better the process quality, infrastructure quality,and interaction quality the higher is the customer satisfaction and customer lotalty of type-D hospitals in Sukoharjo

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Section: Hasil Uji Hipotesisunclassified

Kepuasan Pelanggan Memediasi Pengaruh Kualitas Proses, Kualitas Infrastruktur, Dan Kualitas Interaksi Terhadap Loyalitas Pelanggan

Devi¹,

Untoro²

2019

MIX

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Visualization and purchase

Marchini

Diotallevi

Paffarini

et al. 2015

Qualitative Market Research: An International Journal

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Purpose – The purpose of this study is to present an attempt to evaluate Italian olive oil brand competition thought the analysis of consumers’ visual perspective. Design/methodology/approach – Through the implementation of a new information technology system called “Visual Marketing REL”, which furnishes eye-tracking measures, the authors were able to produce important information relative to the layout organization of to the Italian olive oil shelf, a strategic product of the agro-food chain. The research uses the “in situ” testing of the software developed. Findings – The research, following up the thesis of sensorial marketing affecting choices, intends to identify an IT tool to facilitate the design of the shelf by increasing the efficiency of the retail mix. Results highlight that specific positioning could impact the differentiation effect and orientate consumers’ choices, thus increasing the efficiency of the retail mix. Research limitations/implications – To generalize the results would require many repetitions of different product categories. In this case, it would be possible to quantify the levels of correlation between visual information and sales. Practical implications – This work opens important considerations in terms of strategic management of modern distribution, leaders and minor brands competitive relationship, as well as opportunities for producers of high-quality products, which could address their strategies to differentiation and niche market in cooperation with retailers. Social implications – The research aims to encourage the process of consumer choice and reduce information asymmetries. Originality/value – The most important result is the connection among choices, visualization, differentiation strategy and positioning/ordering on the shelf. The layout management, in fact, could be used as a joint strategy of retailers as well as producers to emphasize quality and price differentiation, thereby increasing sales. Moreover, the study provides for the first time the outcomes of a brand new software “Visual Marketing REL”, highlighting its limits and positive elements.

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Influence of Category Management on Customer Satisfaction: Evidence from Karachi’s Retail Stores

Naushad

Siddiqui

2019

SSRN Journal

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Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector

Cited by 3 publications

References 28 publications

Kepuasan Pelanggan Memediasi Pengaruh Kualitas Proses, Kualitas Infrastruktur, Dan Kualitas Interaksi Terhadap Loyalitas Pelanggan

Kepuasan Pelanggan Memediasi Pengaruh Kualitas Proses, Kualitas Infrastruktur, Dan Kualitas Interaksi Terhadap Loyalitas Pelanggan

Visualization and purchase

Influence of Category Management on Customer Satisfaction: Evidence from Karachi’s Retail Stores

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