Purpose The purpose of this paper is to: determine the relative importance that Generation Y consumers indicate for 13 wine attributes in their selection of wine; determine if these wine attributes are significantly distinct in importance in the mind of the consumer; and compare the wine attribute importance findings with the US findings of Chrysochou et al. (2012). Design/methodology/approach Quantitative data were gathered from a convenience student sample (n=429) to which the Best-Worst Scaling method was applied for 13 pre-determined wine attributes in a Balanced Incomplete Block Design. Data analysis included descriptive statistics, reliability analysis, t-tests and mixed model repeated measure ANOVA. Findings Respondents were able to differentiate between the importance of wine attributes. Taste was the most important wine attribute followed by someone recommended it. Alcohol level below 13 per cent was least important. Firm controlled information such as information on back label was of little importance. South African Generation Y consumers seem to select wine similarly to those in the USA. Originality/value Findings contribute to generation-based research in wine marketing and increase the understanding of the wine selection behaviour of Generation Y consumers in South Africa. More effective marketing strategies to Generation Y consumers can result to grow wine consumption in this significant segment.
Orientation: For a higher education institution (HEI) to maintain a long-term trajectory of excellence, a strong focus on retaining a younger generation of skilled academics is needed.Research purpose: The purpose of this study was to investigate intention to quit amongst Generation Y academics in HEIs.Motivation for the study: Higher education institutions are more dependent on the abilities and commitment of their staff than most other organisations. More than 4000 academics will retire and need to be replaced by 2018, providing justification for the study of intention to quit of academics.Research design, approach and method: An ex post facto quantitative research design was followed. Academics at six HEIs in South Africa were sampled. Measurement instruments included abridged versions of the Utrecht Work Engagement Scale, Multifactor Leadership Questionnaire, Arnold and Feldman Intention to Quit Scale, Job Descriptive Scale and Chew’s reward scale.Main findings: Employee engagement, job satisfaction, remuneration, reward, recognition and transformational leadership were significantly related to intention to quit. In the partial model, three of these variables explained 45% of the variance in intention to quit. Partial least square path modelling revealed that employee engagement and job satisfaction have significant negative impacts on intention to quit.Practical/managerial implications: The findings serve as input for the development of efficacious strategies to retain Generation Y academics at HEIs in South Africa.Contribution/value-add: This study contributes to our knowledge of intention to quit amongst Generation Y academics. It provides evidence of the complexity and inter-relatedness of variables in the phenomenological network of intention to quit.
All South African universities face the challenges of student success and retention - a challenge compounded by under-prepared students from diverse backgrounds. This article explores peer module mentoring as a possible approach to facilitate student success in Economic and Management Sciences. An ex post facto quantitative research methodology, with a web-based questionnaire, was implemented. Perspectives of both mentors and mentees who participated in the faculty module mentoring programme during 2012 were investigated regarding their motivation for participation and evaluation of the programme. The module mentoring programme was experienced as being beneficial by both the mentors and mentees. Altruistic, cognitive, social, personal growth and financial benefits were derived from the programme. The findings provide a strong argument in favour of the expanding and continuation of module mentoring programmes in the Faculty of Economic and Management Sciences. The findings are not generalisable beyond the scope of the particular faculty and institution, but provide input and guidance for decision-making related to student support initiatives. The continuance of the module mentoring programme entails investments in terms of both money and time. This article considers the benefits derived from these investments in a faculty-wide module mentoring programme at a South African university.
This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined. Data were collected by means of eight focus groups. The non-verbal quali-quantive Schutte Visual Scale was employed to quantify responses. Results indicated that Merchandise and Clientele were perceived as the most important dimensions, followed by Service. The dimension Physical facilities was perceived as the least important. Differences between age and population groups were investigated. The store image attribute dimensions generated by the respondents differed slightly from those proposed by Lindquist. Implications for retailers and for further research were formulated.
OPSOMMINGAankooporiëntasie word gedefinieer as 'n verbruiker se aankoopstyl wat spesifieke nadruk plaas op koopspesifieke lewenstyle insluitend aankoopaktiwiteite, belangstellings en opinies. Dit reflekteer 'n beskouing van aankope as 'n komplekse persoonlike, sosiale, ekonomiese en ontspanningsfenomeen. Dit blyk uit die literatuur dat aankooporiëntasie 'n persoonlike dimensie en 'n markgedragdimensie het wat gestalte vind in 'n algemene benadering tot die verkryging van goedere en dienste wat voorkeure t.o.v. inligtingsbronne, die winkel (winkelvoorkeurgedrag) en winkeleienskappe (insluitend winkelbeeld) omvat.Die doel van die studie is om navorsing oor kooporiëntasie van klereverbruikers op te teken en te analiseer. Die keuse van artikels is gebaseer op die volgende kriteria: a) empiriese navorsing oor kooporiëntasie in die algemeen en spesifiek ten opsigte van klere, b) publikasie in 'n professionele tydskrif gedurende die periode 1980 tot 1999. Die inligting wat opgeteken en ontleed is, sluit onder meer die volgende in: outeur(s) en datum; steekproef; metings en responskoers (indien gerapporteer); veranderlikes ondersoek (volgens die meetinstrumente) en die verskillende klere-aankooporiëntasies soos gerapporteer deur die navorsers. Darden (1980:43) se Patronage Model of ConsumerBehavior is as die teoretiese vertrekpunt vir die ontleding van die literatuur geneem. Daar is gevind dat veranderlikes wat in samehang met klere-aankooporiëntasies ondersoek is, primêr onder persoonlike eienskappe ressorteer. Navorsers het ook inligtingsbronne as 'n veranderlike by hul ondersoeke ingesluit, sowel as produkeienskappe, winkeleienskappe (waarby winkelbeeld ingesluit is), en winkelvoorkeurgedrag. Dit ondersteun Darden (1980) se model, alhoewel die verwantskappe nie noodwendig empiries getoets is nie. Die klere-aankooporiëntasies wat in die navorsing gerapporteer is, is georden om 'n mate van verfyning te bewerkstellig en 'n klassifikasie daar te stel wat in verdere navorsing gebruik en getoets kan word. Nege kategorieë is in die voorgestelde klassifikasie vervat.Die belangrikste bydrae van hierdie artikel is om 'n oorsig te gee en tendense in navorsing oor klereaankooporiëntasies uit te wys. Veranderlikes wat met klere-aankooporiëntasies verband hou, is geï-dentifiseer en kan empiries ondersoek word met Darden (1980) se model as vertrekpunt. Die voorgestelde klassifikasie van klere-aankooporiëntasies bied 'n riglyn vir die opstel van vraelyste met die oog op empiriese verifikasie.
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