“…Because skin evenness affects judgments of age, health, and beauty (Fink et al, 2006;Fink et al, 2001), we propose that makeup makes faces appear younger (Russell et al, 2019), healthier (Nash, Fieldman, Hussey, Leveque, & Pineau, 2006), and more attractive (Batres et al, 2019a) in part through the contextual modulation of skin appearance that we have shown here. It has been shown that lip color can affect the perceived lightness and hue of facial skin (Kiritani, Okazaki, Motoyoshi, Tanako, & Ookubo, 2017;Kobayashi et al, 2017). Our findings join these in supporting the claim that makeup applied to the facial features affects skin appearance.…”