Effects of Demographic Factors on Customers’ Mobile Banking Services Adoption in Nigeria

Abayomi, Owolabi Justine; Olabode, Alabi Charles; Reyad, Amjad Hossain; Teye, Emmanuel Tetteh; Haq, N.; Mensah, Elijah Takyi

doi:10.30845/ijbss.v10n1p9

Cited by 15 publications

(11 citation statements)

References 24 publications

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“…Research has revealed that demographic characteristics of individuals can influence the use of Digital-Banking with particular importance on consumer income (Pikkarainen et al, 2004;Laforet & Li 2005;Mujinga et al, 2018;Abayomi et al, 2019). Katiyar and Badola (2018) in their study revealed also, that individuals' technological background could be a severe obstacle in online banking adoption.…”

Section: Review Of Literaturementioning

confidence: 94%

Behavioral Analysis of Digital Banking Acceptance and Customer Satisfaction, in Greece

Anysiadou

2021

IFB

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Greeks seem to be unfamiliar with online banking services, which was an obstacle to the smooth conduct of their transactions, especially during the Covid-19 period. The objective of the study is to reveal the dimensions that influence the use of Digital Banking, including users’ satisfaction and no users’ perceptions in Greece during Covid-19 period, using both econometrical and behavioral analysis approaches. Performing factor analysis, a Structural Equation Model and Multiple Logistic Regressions Models derived that both technological and personal factors, such as, personality and familiarity with banking products could impact the use and maintenance of the use of Digital-Banking in Greece. Besides, technical characteristics of services applications’ such as easiness in login and security influenced users’ satisfaction, while other traditional banking services such as ATM’s and automatic machines’ use, including the behavioral intention to change the way someone is conducting his/her banking transactions, could also be an obstacle in adoption. The particular study examines at the first time not only the perceptions of Greek consumers about electronic banking services, such as Digital-Banking, but also the factors, which will enhance the existing users’ satisfaction, in conjunction with the barriers that lead in non-adoption, including other banking services.

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Section: Review Of Literaturementioning

confidence: 94%

Behavioral Analysis of Digital Banking Acceptance and Customer Satisfaction, in Greece

Anysiadou

2021

IFB

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“…Despite the increased smartphones users across the globe, utilization of moveable devices for pecuniary purposes was limited to elite and city customers in most African states, from which Nigeria is not exempted [19]. For instance, Nigeria as on September, 2019 has over 121 million GSM subscribers, yet the percentage of those using mobile device for pecuniary dealings is still beyond the banking sector expectation [12]. This may not be unconnected to customers' uncertainties about the new services platform as most people do not have faith on the service channels [17].…”

Section: Security and Privacy Issues Of Mobile Banking Appsmentioning

confidence: 99%

“…However, despite these benefits and many more as pointed out in prior studies e.g., see [9,10], its growth in most of the evolving nations is far less than what is seen in advanced nations [11]. Furthermore, little investigations were carried out in Nigeria, in connection to Internet and mobile banking [12,13]. However, Baptista [10] argued that the pace at which m-banking is progressing in Nigeria and other developing countries is disturbing compared to some Asian-Pacific nations and European states.…”

Section: Introductionmentioning

confidence: 97%

An Artificial Intelligence-Based Model for Prediction of Parameters Affecting Sustainable Growth of Mobile Banking Apps

2021

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Nowadays, mobile banking apps are becoming an integral part of people lives due to its suppleness and convenience. Despite these benefits, yet its growth in evolving states is beyond expectations. However, using mobiles devices to conduct financial transactions involved a lot of risk. This paper aims to investigate customers’ reasons for non-usage of the new conduits in developing countries with distinct interest in Nigeria. The study adopts two methods of analysis, artificial intelligence-based methods (AI), and structural equations modeling (SEM). A feed-forward neural network (FFNN) sensitivity examination technique was used to choose the most dominant parameters of mobile banking data collected from 823 respondents. Four algebraic directories were used to corroborate the study AI-based model. The study AI results found risk, trust, facilitating conditions, and inadequate digital laws to be the most dominant parameters that affect mobile banking growth in Nigeria, and discovered social influence and service quality to have no influence on Nigerians’ resolve to use moveable banking apps. Moreover, the results proved the superiority of AI-based models above the classical models. Government and pecuniary institutes can use the study outcomes to ensure secured services offering, and improve growth. Finally, the study suggests some areas for future studies.

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“…The analysis of the studies on the role of income in mobile adoption (Alalwan et al, 2015;Mutahar et al, 2018;Chawla and Joshi, 2017;Alalwan et al, 2018;Abayomi et al, 2019) reveals that there are three main theoretical gaps. First, little research has analysed the influence of income on technology adoption.…”

Section: The Role Of Income In Arab Females' Mobile Phones Usagementioning

confidence: 99%

Are there peas in a pod when considering mobile phone and mobile applications use: A quantitative study

Ameen

Shah²,

Sims³

et al. 2020

Journal of Retailing and Consumer Services

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Despite the acknowledgement of the significance of income, affordability and cultural factors in using mobile phones research, there are few studies on how these factors affect females' use of mobile technology. Hence, this paper aims to expand knowledge on female consumers' use of mobile phones and mobile applications in developing countries. It develops a model based on combining the extended unified theory of acceptance and use of technology and the cultural influence model. Multi-stage cluster sampling was used to distribute hard copy questionnaires in Jordanian, Iraqi and UAE households led to 629 replies from female consumers. The results indicated that although income is an important factor, cost is not the highest barrier for females.Culture, society, national IT development and inclusive policies play a key role. This study contributes to existing literature by proposing a new integrated model acknowledging the role of income for females' use of mobile phones.

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Effects of Demographic Factors on Customers’ Mobile Banking Services Adoption in Nigeria

Cited by 15 publications

References 24 publications

Behavioral Analysis of Digital Banking Acceptance and Customer Satisfaction, in Greece

Behavioral Analysis of Digital Banking Acceptance and Customer Satisfaction, in Greece

An Artificial Intelligence-Based Model for Prediction of Parameters Affecting Sustainable Growth of Mobile Banking Apps

Are there peas in a pod when considering mobile phone and mobile applications use: A quantitative study

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