Demographically, the study examines the factors that affect customers to adopt mobile banking services in Benin City. The study specially investigated age, occupation, educational level, gender and income of customers as powerful variables that affects the adoption of mobile banking services by customers in Benin City. The study population consists of all commercial bank individual customers in Benin City. The simple random sampling was employed in order to determine the sample size of six hundred from the entire population. In this study, questionnaire was used to collect the required information from the six hundred bank customers that were sampled. Information collected from the respondents were collected from the respondents were rigorously analyzed with descriptive and inferential statistics. The study showed that demographic factors such as age gender, income level, occupational level, except educational status do influence the adoption of mobile banking services in Benin City.
Technology adoption models have been proposed in the literature to explain mobile banking adoption, but institutional pressures have not been addressed. Drawing upon behavioral intention and institutional theory, this study proposes a model to examine three institutional pressures - coercive, normative and mimetic - and how they affect mobile banking adoption including how such effects are moderated by perceived risk. The model was tested using survey data of 425 respondents. The results reveal institutional pressures, i.e., coercive and mimetic pressures, are positively associated with mobile banking adoption; but normative pressures have negative effects on mobile banking adoption. In addition, behavioral intention plays a mediating role between institutional pressures and mobile banking adoption, while perceived risk negatively moderates the relationship between behavioral intention and adoption. The findings provide valuable insights for bank managers who manage mobile banking services. Implications and suggestions for future research are provided.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.