Effects of air quality and weather conditions on Chinese tourists’ emotional experience

Wang, Ying; Yang, Yang; Huang, Songshan; Huang, Li; Sun, Weijie

doi:10.1016/j.jhtm.2021.05.012

Cited by 24 publications

(17 citation statements)

References 63 publications

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“…Regarding VR experiences, being visually pleasing can evoke positive emotions such as joy, excitement and awe, contributing to more memorable and engaging experiences for tourists (Wang et al, 2021). Wu and Cheng (2018) found that visual stimulation has a stronger impact on tourist emotions compared to other aspects such as auditory and tactile.…”

Section: Visual Appealmentioning

confidence: 99%

Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography

Morrison,

Bag,

Mandal

2023

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Purpose This paper aims to investigate the effects of virtual reality experiences (VREs) and emotions on holiday destination visit intentions by applying the stimulus-organism-response (S-O-R) framework. It also examined the role of amateur photography as a moderator in the relationship between VREs, emotions and visit intentions. Design/methodology/approach Primary data were collected through a structured survey questionnaire administered in India, and structural equation modelling (SEM) was used to examine relationships among variables. The formal survey was preceded by a pilot study. The partial least squares-SEM product indicator technique was applied to measure the moderation effect of amateur photography. Findings When people have high levels of positive emotions in the pre-travel stage with VRE participation, their intentions to visit destinations are stronger. Amateur photography moderated the relationships between user interactivity, memorable experiences, mental imagery and visit intentions. No significant moderating effect was found between emotional experiences and visit intentions. Practical implications The results indicate that creators of virtual reality (VR) communications should concentrate on producing interactive and visually striking VR content, as the research found that VR experiences with tourism-related activities have a significant impact on potential visitor emotions. Therefore, VR producers should incorporate authentic and distinctive elements into contents, giving viewers realistic and trustworthy VR tourism experiences. Destination marketers should evoke emotions in people to increase motivations to visit the VR-presented places. Destination marketers should create VR content with hedonic elements, fostering a connection and desire to visit the destination presented in the VR. For example, destination marketers can enhance the sensory aspects of VR content with audio, video, haptics and artificial intelligence, encouraging people to be emotionally captivated and fully immersed. The findings indicate that amateur photography has a significant moderating effect on prospective tourists’ intentions to visit a place presented in VR. Thus, destination marketers are advised to provide photogenic and relevant content to users. By using amateur photography, destinations can market their attractions to potential visitors in a more interactive and relatable manner. Showcasing images taken by amateur photographers presents a genuine perspective of the offerings, thereby increasing visit intentions among prospective visitors. Additionally, amateur photography helps promote the destination in a positive light, emphasizing the attractions and other offerings, and this encourages potential visitors to consider the destination as a travel option, thereby increasing visit intentions. Encouraging amateur photographers to take and share images also increases their engagement with the destination, creating a sense of community and connection and ultimately driving visit intentions. Destination marketers should embrace VR tourism content as a means of promoting their destinations to potential customers by considering the three crucial elements of memorable experiences, emotional experiences and mental imagery. In essence, destination management organizations and other decision makers should develop complete VR communication plans that incorporate interactive and visually striking activities. This can be done by creating VR experiences for prospective tourists, which will enable them to pick their preferred destinations at the pre-travel stage. Through this approach, an effective destination marketing strategy can be established. Originality/value This research has value in making several potential contributions to the tourism applications of VR. It is the first study to use and test the S-O-R framework to analyse tourist behaviour from the perspective of emotions generated by VR applications. The analysis focuses on India’s tourism market, which has not been explored much in the context of VR and from the perspective of a developing country. The research emphasizes the use of VR as a tool to understand tourist behaviour rather than just focusing on visit intentions. The findings provide valuable insights into the importance of VR in tourism. The knowledge generated will contribute to the understanding of the impact of VR experiences on emotions and visit intentions and the moderating effect of amateur photography. It has practical implications for destination marketers in developing effective marketing strategies that enhance tourists’ emotions and motivate visit intentions.

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Section: Visual Appealmentioning

confidence: 99%

Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography

Morrison,

Bag,

Mandal

2023

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“…The findings of the study of Maxim and Chasovschi (2021), reveal that stakeholders agree to stress the significance of preserving heritage destinations' cultural landscapes, with the majority believing that stricter regulations should be implemented. Wang et al (2021) investigated the ramifications of various weather conditions and discovered an Inverted-U effect of temperature on tourists' emotional experiences. The study provides deep insights into the impact of the environment on tourism and advances the applications of environmental psychology in tourism settings.…”

Section: Tourists' Expectation To Heritage Sitesmentioning

confidence: 99%

“…The powerful human emotion of love can be used to interpret satisfying on-site tourist experiences and post-hoc tourist satisfaction. The reputation of a tourist site has the potential to influence tourist enjoyment, then memorability, and lastly consumer behavior, indicating that both tourist enjoyment and memorability are critical in increasing consumer behavior (Wang et al, 2021). For the low result, visiting historical site aroused tourists' curiosity and interest with weighted mean of 4.60 and they indulged in the activities with so much fun and to be physically refreshed during my visit with weighted mean of 4.59.…”

Section: International Journal Of Research Studies In Management 83mentioning

confidence: 99%

Level of tourists’ expectation and experience to the heritage sites of Ilocos Sur

Baclig¹,

Ylagan²

2022

IJRSM

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The study's main goal was to evaluate and explore the level of tourists' expectation and experience of historical sites as a basis for management plan in Ilocos Sur. It presented the profile of the respondents, assessed the tourist expectation in terms of environment, range of attractions, tourism services and transportation, and determine the levels of experience to heritage sites related to learning experience, emotional experience, meaningful experience and enjoyment. Descriptive research and modified questionnaire was utilized to collect data from 416 tourists who visited Ilocos Sur's heritage sites at least once. Frequency and percentage distribution, weighted mean and ranking, and Analysis of Variance were utilized as statistical tools. Based on the result, majority of the respondents belong to generation Z, female, students, visited more than three times, local tourist and travelled with family. Respondents met their expectations as most of the respondents highly experienced in terms of learning experience, emotional experience, meaningful experience, and enjoyment. Respondents achieved greater experience relating to enjoyment. Moreover, there is a considerable disparity in experience levels to heritage sites in terms of enjoyment when grouped to sex and number of times visited. A Management Plan to the Heritage Sites in Ilocos Sur was hereby proposed by the researcher to be used as a guide for future project planning and give tourism stakeholders and Ilocos Sur Provincial Tourism Office insights on how to continuously improve tourism services and promoting the heritage sites.

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“…For easier to use and facilitate the rapid diffusion of information, DMOs use official social media accounts, with large users and lower operational costs, to introduce and promote the brands. For example, the Sina Weibo platform, one of the biggest social media platforms, has been used to investigate tourism issues in China (Chen et al , 2021; Wang et al , 2021; Yang et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

Understanding the world heritage sites’ brand diffusion and formation via social media: a mixed-method study

Wang

Liu

SUN

et al. 2023

IJCHM

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Purpose Building on social media and destination brand-related literature, this study aims to explore World Heritage Sites’ (WHSs) brand diffusion and formation process from long-term and short-term perspectives, which includes brand diffusion, user-generated content (UGC), opinion leaders and brand events’ impact. Design/methodology/approach This study uses a mixed-method including text mining, keyword analysis and social network analysis to explore the brand formation process of four popular WHSs in Beijing, namely, the Palace Museum, Great Wall, Summer Palace and Temple of Heaven and more than 10,000,000 users’ data on Sina Weibo has been implemented to uncover the underlying social media branding mechanism. Findings The results show that the number of postings keeps in a stable range in most months, but, in general, there are no common rules for changing trends among the four WHSs; long-term high-frequency keywords related to history and culture account for a higher percentage; different kinds of accounts have varying impacts on information diffusion, in which media accounts lead to a bigger influence. However, more followers do not necessarily mean more interactions and most of the interaction ratio is much lower than 0.01000; brand events facilitate brand dissemination and have an impact on the creation of UGC. Practical implications This study is valuable for destination marketers to deeper understand brand diffusion and formation and provides valuable insights for developing effective destination marketing strategies. Originality/value Unlike previous studies that only concern a few parts of destination brand formation via social media (e.g. brand diffusion, brand events or opinion leaders’ impact), this study takes a more comprehensive perspective by systematically analyzing the brand formation process of WHSs on social media. By considering both long-term diffusion and short-term representative events, this study provides a more holistic understanding of the branding mechanism.

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Effects of air quality and weather conditions on Chinese tourists’ emotional experience

Cited by 24 publications

References 63 publications

Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography

Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography

Level of tourists’ expectation and experience to the heritage sites of Ilocos Sur

Understanding the world heritage sites’ brand diffusion and formation via social media: a mixed-method study

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