This study developed and tested a structural model in examining the effects of mainland Chinese visitors' travel motivation, past experience, perceived constraint, and attitude on their intention of revisiting Hong Kong. Data were collected through telephone interviews ( n = 501) in Beijing and analyzed using structural equation modeling. Findings indicate that one of travel motivation's underlying dimensions, shopping, positively affected Beijing tourists' revisit intention to Hong Kong; past experience, as measured by the number of prior visits and satisfaction, also positively influenced revisit intention. Disinterest was the only constraint factor significantly negating revisit intention. In addition, attitude was found to play a significant mediating role in the total effect of satisfaction on revisit intention. Results suggest that in addition to further strengthening Hong Kong's “shopping paradise” image, destination marketers and managers should promote more novel features of local attractions and appeal to the relaxation need of repeat visitors.

The sufficiency of theory of planned behavior (TPB) is still being questioned although the model was validated in predicting a wide range of intentions and behaviors. Based on a comprehensive literature review, an extended TPB model of tourists was proposed to investigate relations among constructs of the model with the addition of motivation and actual behavior. An instrument was developed based on previous tourism and marketing studies as well as focus groups. A two-wave data collection was implemented, with data collected from 1,524 Beijing, Shanghai, and Guangzhou residents in Stage 1 and 311 respondents from the same cohort in Stage 2. Results of the study demonstrated that the extended TPB model with tourist motivation fit the data relatively well, explaining 5% more of the variation in behavioral intention in comparison with a base model without motivation. However, the model with both tourist motivation and actual behavior was not tenable, despite a marginal relationship found between behavioral intention and actual tourist behavior using regression analysis. The findings warrant further research examining the predictive power of behavioral intention on actual behavior.

This study develops a model based on the developmental theory of place attachment. The model considers the influence of tourists’ emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists’ emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists’ emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.

This study investigated the structural relationships among destination social responsibility (DSR), tourism impacts (i.e., positive and negative impacts), residents' support for tourism, and their perceived quality of life. A structural model was empirically tested with a sample of 272 residents living in the Phoenix Ancient Town in China. The results indicated that DSR enhanced residents' perception of positive tourism impacts but did not influence their perception of negative impacts. Concurrently, DSR was found to have direct and positive effects on residents' support for tourism and perceived quality of life. It also had indirect and positive effects on residents' support for tourism and perceived quality of life, mediated by positive tourism impacts. While residents' perceived positive tourism impacts increased their support for tourism and perceived quality of life, negative impacts would undermine support for tourism and proved to be disruptive to quality of life.

This study examined travel motivations of Chinese backpackers and classified Chinese backpackers according to their travel motivations and related demographics. The study identified four motivation factors driving Chinese backpacker travels: social interaction, self-actualization, destination experience and escape and relaxation. K-means cluster analysis further identified three distinct Chinese backpacker segments with different travel motivations: self-actualizers, destination experiencers and social seekers. Explanations and discussions within the background of China's ongoing tremendous social and economic transformation are also provided.Note: Cross-validation is carried out only for those cases in the analysis. In cross-validation, each case is classified by the functions derived from all cases other than that case; 93.5% of original grouped cases correctly classified; 93.5% of cross-validated grouped cases correctly classified.

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