Effect of green marketing on consumer purchase behavior

Delafrooz, Narges; Taleghani, Mohammad; Nouri, Bahareh

doi:10.5339/connect.2014.5

Cited by 85 publications

(102 citation statements)

References 34 publications

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“…They are-Green marketing tools Companies can use eco-label, eco-brand and environmental advertisement as marketing tool to influence consumers. Implementing these tools will play an important role in changing consumer purchase behavior which will lead to purchase toward environment friendly products over artificial products (Delafrooz, Taleghani, & Nouri, 2014) [35]. Eco-labeling According to business dictionary label displays information about a product on its container, packaging or the product itself.…”

Section: Discussionmentioning

confidence: 99%

Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers

Jamal¹,

Islam²,

Barua³

2016

JOEBM

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Across the globe acceptance of green products are increasing. This study tries to investigate the scenario from the context of Bangladesh. It focuses on the factors affecting consumers' attitude and their buying behavior. This study tries to understand the consumers' attitude, intention and behavior based on theory of planned behavior. It examines four factors that has direct influence on consumer purchase behavior and these factors are-attitude, local environmental awareness, peer influence and knowledge. This paper investigates and tries to understand the purchase behavior of green products of Bangladeshi consumers. In this study quantitative approach has been used. Data was collected from different supermarkets in specific places in Dhaka city. Index Terms-Eco-friendly products, environmental awareness, green marketing strategies, green purchase behavior.

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Section: Discussionmentioning

confidence: 99%

Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers

Jamal¹,

Islam²,

Barua³

2016

JOEBM

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“…Environmental damage can be reduced by designing, consuming, and labelling eco-friendly products and for this consumer awareness is essential to be successive. Green products consumers become more careful about ambience preservation (Delafrooz et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

Siddique¹,

Hossain²

2018

JSD

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Consumers’ green products awareness is significant in indicating the way of the green products buying decision. This study aims to investigate the sources of consumers’ awareness toward green products and its impact on purchasing decision. The data is collected from 300 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience and judgmental sampling method are used. Data are analysed using frequency analysis, mean, standard deviation and regression analysis. The study has found that promotional activities on eco-friendly products and reference groups significantly influence consumers green products awareness. Majority of the respondents are aware of green products. This study also reveals that green products awareness as the critical factor, which significantly affects consumers green purchasing decision. This paper can contribute to this green awareness issues. The company can be benefited knowing sources of green products awareness. Those it can aid green awareness development along with green products offer to consumers.

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“…Many studies pointed out low availability as a significant reason for not engaging into green purchase behavior (Vermier & Verbeke, 2008;Sparks & Shepherd 1992;Fotopoulos & Krystallis, 2002). Delafrooz et al, (2014) established advertisement to be the most powerful predictor of consumer green purchase behavior. He argues greater will be product visibility more likely are the individuals to exhibit the desired purchase behavior (Juwaheer, Pudaruth &Emmanuelle, 2012).…”

Section: Perceived Behavioral Control and Behavioral Intention Towardmentioning

confidence: 99%

Developing an extended model of Theory of Planned behavior to explore green purchase behavior of Pakistani consumers

Muzaffar

2015

AJBM

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The study proposes and tests an extended model of theory of planned behavior. Cross sectional data was collected from 7 major cities of Pakistan, through a self-administered survey of 679 respondents. The appropriateness of theory and conceptual framework were tested using structural equation modeling (SEM). The extended model accounted for the substantial amount of variance in environmentally conscious purchase behavior of Pakistani consumers (R 2 = 0.934). Specific findings revealed that 1) all predictors except environmental knowledge were significantly co related with ECPB 2) subjective norms and perceived product availability emerged as strongest predictors of environmentally conscious purchase behavior. Model yielded an R 2 of 2.019 a CFI 0.985, GFI0.945, AGFI 0.947 and a RMSEA of 0.03. The value of study is; it considers the proper role of Subjective norm, which is often neglected or its exploratory powers are often being under estimated in past studies conducted in Asian region. Moreover study generates many important implications for marketers and policy makers.

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Effect of green marketing on consumer purchase behavior

Cited by 85 publications

References 34 publications

Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers

Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers

Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

Developing an extended model of Theory of Planned behavior to explore green purchase behavior of Pakistani consumers

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