Consumers’ green products awareness is significant in indicating the way of the green products buying decision. This study aims to investigate the sources of consumers’ awareness toward green products and its impact on purchasing decision. The data is collected from 300 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience and judgmental sampling method are used. Data are analysed using frequency analysis, mean, standard deviation and regression analysis. The study has found that promotional activities on eco-friendly products and reference groups significantly influence consumers green products awareness. Majority of the respondents are aware of green products. This study also reveals that green products awareness as the critical factor, which significantly affects consumers green purchasing decision. This paper can contribute to this green awareness issues. The company can be benefited knowing sources of green products awareness. Those it can aid green awareness development along with green products offer to consumers.

Green is a widely-used term that can mean a wide variety of things to different people. Green marketing is a modern philosophy that can be applied to end user goods, manufacturing goods and even services. Green marketing is the marketing of products that are acknowledged to be ecologically safe. Green marketing integrates a wide range of activities, comprising product modification, production method changes, packaging change, price change as well as modifying the promotional theme. This paper aims to explore the green marketing mix effect on consumers' buying decisions in Bangladesh. This investigation adopts the quantitative analysis of green marketing mix that may influence consumers' buying decisions. By using Convenient and Judgmental Sampling Technique, the data has been collected from 200 respondents. Data are analysed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is revealed that green product and green promotional activities as the important elements, which influence consumers buying decisions. This paper has implications for marketers as well as green consumers and makes a good case for introduce of an era of greening in Bangladesh. This study shows that consumers' buying decisions really seem influenced by marketing mixes like the green product and green promotional activities. So, marketers should maintain promotional campaigns for increasing the knowledge regarding greening. Marketers also have to develop more displays, samples, commercialization and distribution in order to green information available. This paper can assist greening development along with determining the consumers buying decisions. This exploration provides realistic direction and pertinent suggestions to the greening firms. Greening firms will be profited identifying green marketing mix elements of consumers buying decisions. Those categories of the greening practising firms will offer to Bangladeshi consumers for buying decisions. As a result, consumption patterns will be inevitably enhanced and created demand for forthcoming consumers in Bangladesh.

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Banking plays a vital role in the financial life of an industry, and the significance of banks can be realized from the fact that they are measured as to be the life-blood of the modern economy. The Banking industry is considered as the mirror of any country. Banks are especially crucial for developing economies like Bangladesh, which has 57 listed banks. Due to increased competition, banks are trying to grab a new and growing market segment like the students' segment. So, there is a gap to explore student's purchase intention toward banking service as the intention is one of the critical predictors of behavior. Banks utilize service marketing strategies, a key concept of service marketing, to retain existing customers, and attract new ones. Therefore, this paper addressed the impact of a service marketing mix on the purchase intention of banking service among university students in Dhaka city, the capital of Bangladesh. The results should enable marketers to detect the most critical and significant drivers affecting the purchase intention of university students. All the elements of the service marketing mix except place, promotion, and physical evidence were significantly related to purchasing intention. It has implications for bank service marketers regarding the practical design of mix strategy of service marketing for student segments. K E Y W O R D SBangladesh, banking service, purchase intention, service marketing mix, university students

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Compared to the size of the country where a significant increasement with population is visible and moderately small size of the economy employment creation is a challenging task for Bangladesh. Economic activities are persuaded potential working female to participate in entrepreneurial activities. As a matter of fact, Female entrepreneurship is a very recent phenomenon in Bangladesh. Although female is taking to entrepreneurship in many challenging fields, their activities in Bangladesh are not that wide. In spite of fewer opportunities, many females have succeeded in business, but they are still very small in number. The main purpose of this investigation is to identify the key factors persuading female participation towards entrepreneurial activities and its impact on employment creation in Chittagong division, Bangladesh. This research adopts quantitative analysis of likely key factors that may persuade female participation towards entrepreneurial activities and its impact on employment creation. The data was collected from 300 respondents by survey method through structured questionnaire with five-point Likert scales and multiple items. Convenience sampling method is used. Data were analyzed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this study has found that adequate capital, hard work and persistence, interest and hobby, education, practical knowledge, professional skills and competence, father's occupation, bank and financial institutions support, and geographical location as the vital factors, which significantly persuade female participation towards entrepreneurial activities. This study has also found that female entrepreneur as the important factor, which significantly persuades employment creation. The researchers strongly expect that this paper will create awareness among the entrepreneurs, government and private sectors, academicians, politicians and the stakeholders.

Due to the pandemic, businesses turned to alternatives and took up online marketing. E-marketing is a versatile tool for streamlining business processes, reducing managerial costs, reducing turnaround time, maintaining social distance, staying at home, protecting against viruses, and illuminating relationships with customers and business partners. Therefore, this research examined the factors affecting consumers' online purchase behaviour during the COVID-19 pandemic using partial least square structural equation modeling (PLS-SEM). Both quantitative and descriptive analysis methods were used. A standardized questionnaire was used to collect data from a sample of 200 local consumers in Bangladesh. A partial least square structural equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses. PLS-SEM showed that web design, price, administrative and product had a positive and significant relationship with consumers' online buying behaviour during the pandemic. This research adds theoretical contributions by evaluating the changes of consumers’ online buying behaviour during the COVID-19 pandemic.

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