Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

Siddique, Md. Zillur Rahman; Hossain, Afzal

doi:10.5539/jsd.v11n3p9

Cited by 37 publications

(39 citation statements)

References 27 publications

(31 reference statements)

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“…Consumers' green products consciousness is vital in guiding the buying decisions. The research discovered that green products as a significant factor, which extensively influences consumers buying decisions (Siddique & Hossain, 2018). Producers need sturdy products to defend the product's content form purchaser abuse and physical damage, as well as the flexible outdoor design of the product to survive false lights and climatic excesses at all times.…”

mentioning

confidence: 99%

“…Those massages impact on consumers' awareness and motivate to buy green products (Chang, 2011). The investigation has demonstrated that promotional activities on eco-friendly products and reference groups extensively influence consumers' buying decisions of products (Siddique & Hossain, 2018). Green promotion includes collaborating information on the ecological promises and the efforts made by businesses to consumers (Singh, 2013).…”

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confidence: 99%

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Green marketing mix effect on consumers buying decisions in Bangladesh

Hossain¹,

Khan²

2018

MMI

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Green is a widely-used term that can mean a wide variety of things to different people. Green marketing is a modern philosophy that can be applied to end user goods, manufacturing goods and even services. Green marketing is the marketing of products that are acknowledged to be ecologically safe. Green marketing integrates a wide range of activities, comprising product modification, production method changes, packaging change, price change as well as modifying the promotional theme. This paper aims to explore the green marketing mix effect on consumers' buying decisions in Bangladesh. This investigation adopts the quantitative analysis of green marketing mix that may influence consumers' buying decisions. By using Convenient and Judgmental Sampling Technique, the data has been collected from 200 respondents. Data are analysed using frequency, mean, standard deviation and regression analysis. From the results of regression analysis, this research is revealed that green product and green promotional activities as the important elements, which influence consumers buying decisions. This paper has implications for marketers as well as green consumers and makes a good case for introduce of an era of greening in Bangladesh. This study shows that consumers' buying decisions really seem influenced by marketing mixes like the green product and green promotional activities. So, marketers should maintain promotional campaigns for increasing the knowledge regarding greening. Marketers also have to develop more displays, samples, commercialization and distribution in order to green information available. This paper can assist greening development along with determining the consumers buying decisions. This exploration provides realistic direction and pertinent suggestions to the greening firms. Greening firms will be profited identifying green marketing mix elements of consumers buying decisions. Those categories of the greening practising firms will offer to Bangladeshi consumers for buying decisions. As a result, consumption patterns will be inevitably enhanced and created demand for forthcoming consumers in Bangladesh.

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confidence: 99%

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confidence: 99%

Green marketing mix effect on consumers buying decisions in Bangladesh

Hossain¹,

Khan²

2018

MMI

Self Cite

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“…The paper aims to examine the sources of general public' consciousness toward green products and its impact on purchasing decision. The study has found that reference groups significantly influence general public green consciousness (Siddique & Hossain, 2018). Therefore, it is anticipated that: H5: Reference groups and green consciousness are positively related to each other.…”

Section: Reference Groups (Rg)mentioning

confidence: 95%

“…affect affirmative intensions to buy green products in America. The inspection has exposed that promotional activities widely influence general public green consciousness (Siddique & Hossain, 2018). Similarly, promotional tools as the notable issues, which influence general public green consciousness.…”

Section: Promotional Tools (Pt)mentioning

confidence: 99%

Influential Factors of Green Consciousness in Bangladesh: A Pragmatic Study on General Public in Dhaka City

Alam¹,

Rashid²

2019

SEC

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Green is the buzz term in the globe. Green is a crucial term that can mean a wide diversity of things to different people. Ecological approach is a current information that can be applied to everywhere. Bangladeshi general public must adopt ecologically sound behavior to keep up the clean environment. By location, Bangladesh falls in the coastal region. Bangladesh is going to be worst sufferers due to the effect of quick climate change throughout the globe. Bangladesh is an emerging and densely populated country in South Asia. This research has been conducted with an objective to analyze the influential factors of green consciousness in Bangladesh: A pragmatic study on general public in Dhaka city. Different facets is important tools to guide the general public green consciousness in Bangladesh. This survey studies Environmental concern (EC), Environmental knowledge (EK), Social media (SM), Promotional tools (PT), Reference groups (RG), Government initiative (GI) influence on Public Green Consciousness (PGC). By using convenient sampling method, the data has been collected from 400 respondents. Data are analyzed using frequency, mean, standard deviation, correlation analysis, and regression analysis. From the descriptive statistics analysis, Environmental Concern (EC), Reference Groups (RG) and Government Initiative (GI) become the famous factors in general public green consciousness in Bangladesh. Likewise, from the results of regression analysis, the research is found that Social media (SM), Promotional tools (PT), Reference groups (RG), and Government initiative (GI) as the important factors, which significantly effects on Public Green Consciousness (PGC). The consequences of this study can be beneficial for both investigators and specialists. For examiners’, it provides guidelines for thoughtful consciousness designs, level, and their virtual status. Furthermore, this study proposals real-world direction and pertinent suggestions to the general public and ecological experts to inspire the strategies for improving green consciousness as ecological subjects are opportunities to create demand in greening firms. Keywords: green consciousness, general public, influential factors, Dhaka city.

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“…Later many supported the environmental movement and implemented programs that would cause minimum harm to the environment. Green products have less impact on the environment and less damage to human health compared to non-green products [9][10][11][12]. In this paper, the features of green products that influence online consumers is studied.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Online Purchase Decision of Green Products

M*¹,

Rajakumar²

2019

IJEAT

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The awareness of green environment among the common man have made them choose green products over non green products. Green companies now try to manufacture green products that are more economical. There are global green companies to local household groups that manufacture green products. These are the outcomes of the green movement that made people become more eco-friendly in their day to day lives. This paper addresses the impact of green product features like green label, green package, green advertisements etc. on consumer’s online buying decision. The analysis is carried out using regression methods. The studies would help green product manufacturers and online shopping companies to identify the green product features that influence the online green customers.

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Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

Cited by 37 publications

References 27 publications

Green marketing mix effect on consumers buying decisions in Bangladesh

Green marketing mix effect on consumers buying decisions in Bangladesh

Influential Factors of Green Consciousness in Bangladesh: A Pragmatic Study on General Public in Dhaka City

Determinants of Online Purchase Decision of Green Products

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