Economics of Luxury: Counting Probability of Buying Counterfeits of Luxury Goods

Rod, Aleš; Rais, Jonáš; Schwarz, Jiří; Čermáková, Klára

doi:10.1016/s2212-5671(15)01321-0

Cited by 7 publications

(11 citation statements)

References 10 publications

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“…In addition, negative influence of the educational level was also revealed as minimal in both countries. Rod, Rais, Schwarz, and Čermáková (2015), who based their study on Engel Curve, presented similar results. They surveyed the effect of age, household income and education level of Czech Republic consumers on the intention to purchase counterfeit goods and found that age was negatively and household income was positively correlated.…”

Section: Consumer Trait Specific Motivationssupporting

confidence: 54%

“…There are also controversy findings concerning the role of demographics (Bian et al, ; Norum & Cuno, ; Rod et al, ), fashion consciousness (Engizek & Şekerkaya, ; Türkyılmaz & Uslu, ), status consumption (Phau & Teah, ; Türkyılmaz & Uslu, ) and personal gratification (de Matos et al, ; Türkyılmaz & Uslu, ) on counterfeit consumption. Furthermore, as antecedents of counterfeit consumption, normative susceptibility, self‐ambiguity, social influence, perceived social value were investigated a little.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

Latif

Yiğit

Kirezli

2018

World Intellectual Property

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Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.

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Section: Consumer Trait Specific Motivationssupporting

confidence: 54%

Section: Resultsmentioning

confidence: 99%

A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

Latif

Yiğit

Kirezli

2018

World Intellectual Property

View full text Add to dashboard Cite

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“…Studies show that there is a positive relationship between value consciousness and counterfeit consumption, (Ang et al , 2001; Randhawa et al , 2015; Penz and Stöttinger, 2012; Türkyılmaz and Uslu, 2014) and a negative association between the intensity of ethical value/morality and counterfeit consumption (Kozar and Marcketti, 2011; Kim et al , 2012; Chaudhry and Stumpf, 2011). Scholars also argue that integrity is negatively (Ang et al , 2001; Türkyılmaz and Uslu, 2014; de Matos et al , 2007; Phau and Teah, 2009), whereas materialism (Kozar and Marcketti, 2011; Türkyılmaz and Uslu, 2014) and the happiness dimension of materialism (Engizek and Şekerkaya, 2015) and subjective norms (Fernandes, 2013; de Matos et al , 2007) are positively correlated with counterfeit consumption (Fernandes, 2013; Penz and Stöttinger, 2012; Bian and Veloutsou, 2007; Rod et al , 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes

Çekirdekci¹,

Latif

2019

JPBM

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Purpose This paper aims to examine how socio-economic status (SES) shapes consumers’ purchase behavior of genuine brands and counterfeits. It also forms a typology based on the decision-making processes of these two groups by exploring neutralization processes and emotional outcomes related to their behaviors. Design/methodology/approach Data are collected through in-depth, semi-structured interviews with 42 users and non-users of counterfeits from different SES groups. Findings This paper develops a consumer typology based on the customer behavior of counterfeit and genuine brand users, as well as emotional outcomes and neutralization strategies used to justify their actions according to their SES group. These categories are defined as the black chameleons, the counterfeit owners, the genuine brand owners and the authenticity seekers. Originality/value This paper contributes to the counterfeit literature by examining the consumption practices of each SES group of users and non-users of counterfeits by focusing on motivations, emotional outcomes and neutralization processes. The study shows how consumers’ end consumption practices and their SES group explains the mix findings on the counterfeit literature.

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“…The previous study explained that individual would be concerned with the quality of counterfeit goods when evaluating any product and this consideration has led to influence the purchasing behavior (Ian et al, 2009;Norum & Cuno, 2011;Chiu & Leng, 2015). Previous study indicated that there is a positive correlation between quality and intention to purchase Rod et al, 2015;Chiu & Leng, 2015). Nevertheless, the condition of this research does not support the Chiu and Leng (2015); Hashim et al (2018), while this study found that quality does not statistically influence the attitude.…”

Section: Relationship Between Quality and Intention To Purchasementioning

confidence: 53%

“…However counterfeit luxury goods have a various range of quality, low and high quality Chiu & Leng, 2015). Another researcher found that the quality of coun-terfeit goods are almost equal to the particular original goods quality (Rod et al, 2015). When the quality of counterfeit is sufficiently high it cannot be easily identified because its physical appearance and the similarity with the original luxury goods are alike, in other words for low quality it is visibly shown on the product itself and easy to identify.…”

Section: Relationship Between Quality and Intention To Purchasementioning

confidence: 99%

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

Fenitra

Haryanto

2019

JDM

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The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.

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Economics of Luxury: Counting Probability of Buying Counterfeits of Luxury Goods

Cited by 7 publications

References 10 publications

A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

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