2019
DOI: 10.15294/jdm.v10i2.18573
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Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

Abstract: The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that br… Show more

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Cited by 7 publications
(10 citation statements)
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References 20 publications
(63 reference statements)
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“…Attitude reflects one's feeling or general perception of a particular behavior or whether the person is in favor of doing it (Fenitra & Haryanto 2019). In this research, this attitude refers to positive Ethical judgments of the accounting student.…”
Section: Attitude Toward Ethical Behaviormentioning
confidence: 97%
“…Attitude reflects one's feeling or general perception of a particular behavior or whether the person is in favor of doing it (Fenitra & Haryanto 2019). In this research, this attitude refers to positive Ethical judgments of the accounting student.…”
Section: Attitude Toward Ethical Behaviormentioning
confidence: 97%
“…The discriminate validity was assessed by measuring the correlation value between each variable. This research considered this test to ensure if each construct is empirically different from one latent variable to another [101], [102]. According to Rönkkö and Cho (2020) [103], the correlation value between constructs should not exceed 0.8.…”
Section: Reliability and Validitymentioning
confidence: 99%
“…The attitude toward a subject refers to how a person has a favorable view of behaviors associated with the subject. Attitude reflects the favorable or unfavorable, agreeableness or disagreeable, positive or negative (Fenitra & Haryanto, 2019). Scholars argued that individuals who have a positive attitude toward a particular object express favorableness.…”
Section: Literature Review 21mentioning
confidence: 99%