Promoting environmentally responsible behavior is important in preventing and reducing the environmental problem. This work focused on particular environmentally responsible behavior (avoiding and reducing littering). The present study extended the Theory of Planned Behavior (environmental knowledge, biospheric value, and positive emotional experience) to identify the factors influencing intended environmentally responsible behavior of tourists visiting nature based destinations in the context of Indonesia. Based on the data collected from 204 respondents through questionnaires survey using purposive sampling approach. The structural equation analysis shows that biospheric value, environmental knowledge, and positive emotional experience have a positive influence on attitude toward behavior. Besides, the result demonstrated that attitude, subjective norm, and perceived behavior control have a significant positive influence on environmentally responsible behavior intention. The findings emphasized that positive emotional experiences have a strongest influence on attitude and perceived behavior control have a strong influence on environmentally responsible behavior. This work contributes to the sustainable development goals and environmentally responsible behavior in tourism behavior literature. Although, some limitations were acknowledged in this work, practical implication and future agenda for research are provided.
Despite the significant contribution of the tourist growth to the economics, besides the concern of its impact on the environment has gained much attention. This integrated green image in the theory of planned behavior to determine the factor influencing Younger tourist environmentally responsible intention behavior particularly recycling behavior intention. The study identified the factors influencing tourist environmentally responsible behavior within the lens of the theory Of Planned Behavior (TPB). The framework was tested with regression analysis with data collected from 229 younger traveler visiting in Bali, Indonesia. The result showed that environmental attitude, subjective norm have a positive impact on younger tourist environmentally responsible intention (recycling intention). Whereas, perceived behavior control does not influence intention. Further, Destination Green Image has a positive impact on environmental attitude. This finding provide an additional knowledge and understanding to the existing body literature of tourist behavior particularly in context of tourism environmentally responsible behavior. Practical and theoretical implication for sustainable tourism are proposed on this study.
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