E-LEARNING AND DESIGN PRACTICE. Tools and methods for professional learning of strategic design approach

Abstract

The aim of this paper is to present a new methodology in teaching the strategic design approach combining e-learning with practice activities in a unique process of learning experience. Design is moving its domain area close to the management of the innovation and the company strategy. In this new framework strategic design is a mind-set that drives to answer to the social, economic, environmental challenges. Designers can improve their capacity do adopt this mind-set to be able to operate in this complex context also using specific tools and design methods to understand the user experience and to co-design new solutions. These methods are various and can be taught and learned through various education experiences; a wide range of topics in a constantly changing world render designers as lifelong learners. This new professional framework need a continue learning process that designers need to follow to empower skills, competences, knowledge and abilities. Trough a research activity with a pilot experience, a new teaching methodology has been tested in international high training courses and partially in a training program included in a European project.

Re-Designing the Design Brief as a Digital Learning Tool with Participatory Design Approach

“…This finding is consistent with the findings of other studies in related literature which reported the positive effects of the dualistic relationship between physical and virtual learning environments. (Afacan, 2018;Vignati, Fois, Melazzini, Pei, & Zurlo, 2017).…”

Strategic design: origins and contributions to intellectual capital in organizations

“…Strategic design may additionally generate a business mentality that drives responses to economic, environmental and social challenges, through the use of specific design tools and methods, in order to “understand the user experience and codesign new solutions” (Vignati et al , 2017). Franzato (2010) argued that, in order to influence business innovation, project culture (characteristic of design) should be integrated with business culture (characteristic of management), which can be done in three ways: (1) design understood as the process of changing existing situations, in which visualizations are used to negotiate and reach decisions and strategic solutions; (2) design employed not only in the development of new products, but also in internal dynamics and processes; and (3) design from strategic perspectives, which consists of its use to benefit business strategic development.…”

“…Both of these are members of the so-called “system-product-service” axis, which is fundamental to strategic design and creates value for users and companies (Zurlo and Cautela, 2013). This change caused strategic design to be recognized as a form of thought (Norman, 2016), an approach oriented toward opportunities (Vignati et al , 2017) and a series of tools for the implementation of innovation processes that generate economic, social and environmental changes (Calabretta and Gemser, 2017). This is possible when one's attention is focused not only on specific problem resolution, but also on taking advantage of contextual opportunities.…”

Projetar para o engajamento: sete oportunidades de design para experiência para estimular o engajamento de alunos do ensino superior

“…Na educação, o design costuma apoiar na projetação de objetos e espaços de aprendizagem (BORBA; ALVES; CAMPAGNOLO, 2020; DAALHUIZEN; SCHOORMANS, 2018), além de influenciar, também, questões pedagógicas (VIGNATI et al, 2017;WHYTE;CARDELLINO, 2010). Ambientes educacionais, como visto anteriormente, podem impactar positivamente os processos de ensino-aprendizagem (MCARTHUR, 2015; FISCHER; NEWTON, 2014) como, por exemplo, na projetação de espaços de aprendizagem inovadores.…”