Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

Cruz-Cárdenas, Jorge; Guadalupe-Lanas, Jorge; Ramos-Galarza, Carlos; Palacio-Fierro, Andrés

doi:10.1016/j.jbusres.2020.08.054

Cited by 40 publications

(31 citation statements)

References 29 publications

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“…Accordingly, the crisis thus far has induced intense consumer learning, particularly in the use of technologies (personal and psychological factors). Moreover, although technologies can satisfy both hedonic and utilitarian needs ( Cruz-Cárdenas et al., 2021 ), some consumer needs remain unsatisfied, particularly social needs (personal and psychological factors) ( Sheth, 2020 ). However, public vaccination campaigns (macro-environmental factor) and their protective effects on the population can reduce people's fear and avoidance behavior regarding certain products and services (personal and psychological factors).…”

Section: Systematization Of the Relevant Literaturementioning

confidence: 99%

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

Cruz-Cárdenas

Забелина

Guadalupe-Lanas

et al. 2021

Technological Forecasting and Social Change

Self Cite

156

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The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings. Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors. However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process.

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Section: Systematization Of the Relevant Literaturementioning

confidence: 99%

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

Cruz-Cárdenas

Забелина

Guadalupe-Lanas

et al. 2021

Technological Forecasting and Social Change

Self Cite

156

View full text Add to dashboard Cite

show abstract

“…The community finds that there is potential for environmentally friendly transportation. And driver fatigue can be reduced by using automated technology (Lin et al 2020;Cruz-Cárdenas et al 2021;King et al 2019;Merfeld et al 2019Wu et al 2020. The interactions' consequences include cognitive, emotional, and consumer behavioral engagements that drive brand sense, identification, and civic behavior, respectively.…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Design & Implementation of CRM-Taxi Online in Indonesia

Rauf¹,

Wijaya

Tari³

2022

ijbe

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Lifestyle shifting is directly proportional to advances in information technology. These developments cannot be prevented or stopped, so everyone must keep up with the changes. System changes occur including in transportation. There are three big online taxis, namely: GoJek, Grab, and Uber, Maxim. TheirIts problems exist in regulation, drivers, consumers, and human resource development. Furthermore, the main tThings that need attention are the comfort and income of the community. This paper will describe how to solve problems between government, society, and online taxi entrepreneurs. The research approach used is development. Researchers are trying to find information to implement the program created. We have a solution framework that is thought of and constitutes an innovative idea based on two directions. CRM is proposed as a system used to help online taxi users avoid inconvenience problems. All parties must follow this change because society may not survive in the face of globalization if everyone does not want changes that are more effective and efficient changes. Changes were made to improve people's lives. Furthermore, as the main person in charge, the applicator must have a sophisticated system in developing human resources, especially the drivers they have.

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“…Furthermore, the user of an online platform driven by utilitarian and hedonic motivation to consume technology-based services (Cruz-Cárdenas et al, 2021), the representation of utilitarian and hedonic features embedded in the website helps the user to achieve their objectives. The visitor of the crowdfunding platform has the intention of donating to the crowdfunding projects.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

Anim

Omar

2021

GEOGRAFIA

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Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors' willingness to support the projects on crowdfunding platforms financially has been on the decline. This study aimed to investigate the ability of crowdfunding platform features to influence the intentions of potential contributors to donate on the platform. This research proposed three variables based on economic utility theory, flow theory, and persuasive theory: utilitarian features; hedonic features; and gamification features. Due to the nascent stage of the crowdfunding environment in Malaysia, this study managed to collect 176 valid responses through virtual snowball sampling method. SPSS was employed to test the three hypotheses. The empirical findings reveal that utilitarian features were the most crucial factor in driving contributors' intention to participate in a crowdfunding project. Hedonic and gamification features, on the other hand, do not directly influence contributors' behavior. Theoretically, this study enriches the literature on human-computer interaction by examining the role of the crowdfunding platform to attract potential contributors and enhances the understanding of the implementation of gamification in the crowdfunding platform. Finally, this research suggests that future studies should conduct research that specifically involves advanced game-like settings to investigate the real potential of gamification in crowdfunding activities.

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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

Cited by 40 publications

References 29 publications

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis

The Design & Implementation of CRM-Taxi Online in Indonesia

Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

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