The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID-19 and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings. Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors. However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process.
Purpose
The purpose of this paper is to explore how students’ entrepreneurial attitudes are related to their economic attitudes regarding business, investments, savings and consumption. The study presents a new research tool to analyze the characteristics of the economic mind – the economic attitudes questionnaire.
Design/methodology/approach
The method consists of a multiple-factorial questionnaire, a verification of reliability and internal validity (exploratory and confirmation factor analyses), a quantitative survey and a correlation analysis.
Findings
Two main ways of preparing students for a market economy are identified: one is connected to entrepreneurship, and the other to rational investment and financial planning. The complex nature of economic attitudes’ interaction is confirmed: by the direct relationships between entrepreneurial attitudes of students and investment activity, and between risk and satisfaction and consumer opportunities, as well as by the negative relationships between entrepreneurial attitudes and the level of mistrust to banking structures, unwillingness to make savings, unwillingness to share and financial pessimism. The economic attitudes questionnaire was developed and it showed sufficient validity and reliability on samples of student youth.
Research limitations/implications
The study was limited to Russian students.
Originality/value
Adapting the questionnaire to other cultures will allow conducting cross-cultural research of entrepreneurial attitudes, which may be relevant in the global economy.
The article presents the results of a pilot study of economic attitudes of young people — representatives of indigenous peoples of the Arctic zone (hereinafter — youth). The authors of the article used a multivariate questionnaire developed by O. S. Deineka and E. V. Zabelina as the main methodological tool to carry out the express diagnostics of economic attitudes. As a result, the article presents the structure of economic attitudes of youth. In addition, using a factor analysis, the authors found four fundamental factors that should be considered as types of economic consciousness, but only one of them is financially confident and literate. The other three types are experiencing difficulties with knowledge in the field of economics, which can lead to dissatisfaction and disappointment of young people in this field in the future. In conclusion, there are general conclusions and trends characterizing the tendency of young people from the indigenous peoples of the Arctic zone to passive, safe, and non-risky financial strategies
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