Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study

Abstract

Shopping using mobile applications (apps) is becoming a trend. Studies have highlighted the importance of interface in the case of shopping websites. However, to the best of our knowledge, there is hardly any study that has investigated the impact of interface quality of mobile apps on purchase intention. The purpose of this paper is to examine the impact of interface quality of mobile shopping apps on customer intention to purchase. Four dimensions of interface quality of mobile shopping apps (viz. general information quality, product information related quality, layout quality, and visual appeal quality) were explored. Survey method was used to test the framework developed in this study. Results suggest that shopping apps' interface quality has indirect effect on purchase intention. Shopping app-interface quality has a positive impact on perceived enjoyment, which has little but positive impact on purchase intention using shopping apps. Shopping app-interface quality has no effect on perceived trust, but perceived enjoyment exerts a positive effect on perceived trust, which positively influences customer intention to purchase using shopping apps. Further, the study discusses theoretical and managerial implications and concludes with limitations and avenues for future research.

Let's play: Me and my AI‐powered avatar as one team

“…Hence, this study will investigate if the gamers feel that they are well connected to the concept of an AI‐powered avatar and if it can provide them with ease and usefulness during the gameplay. TAM is now used with other theories to give more useful details about consumer behavior, such as TAM and IDT (Patel et al, 2020; Tung et al, 2009), TAM and theory of planned behavior. (Rahman et al, 2017), and so forth.…”

“…Enjoyment is perceived as a fun or entertaining value during an activity (C. Y. Chou & Sawang, 2015; Patel et al, 2020). The literature has established that users who experience enjoyment during gameplay have improved purchase intentions (Jang & Park, 2019).…”

Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen pada Aplikasi Belanja Online

“…Semakin menarik dan informatif aplikasi belanja online, maka semakin banyak orang yang berminat untuk melakukan belanja online (Halim, 2019). Akan tetapi ada pula penelitian yang menghasilkan temuan bahwa kualitas antarmuka yang dapat dilihat dalam bentuk visual pada telepon pintar tidak berpengaruh terhadap minat konsumen untuk membeli suatu produk secara online (Patel, Das, Chatterjee, & Shukla, 2020).…”

“…Kualitas antar muka ditunjukkan dengan adanya kelengkapan teknis yang aman, interaktif dan mudah digunakan, ditambah dengan isi web yang berguna, lengkap, jelas, unik, membahas topik terkini, serta didukung dengan kualitas tampilan web yang menarik, terorganisir, pemilihan gambar, huruf dan warna yang tepat (Aladwani & Palvia, 2002). Dimensi kualitas antarmuka pada aplikasi belanja online meliputi tiga hal yaitu kualitas informasi, kualitas tata letak, dan kualitas visual (Patel, Das, Chatterjee, & Shukla, 2020). Tujuan konsumen dalam berbelanja online adalah mendapatkan informasi yang berkualitas mengenai produk, harga, dan kebijakan layanan konsumen, sehingga interface yang berkualitas harus memberikan informasi yang jelas, tepat, dan lengkap (Wuryandari, Vincentiar, & Permana, 2019;Vu, Thang, & Mai, 2020).…”

Comportamiento de compra en el comercio móvil: la importancia de los rasgos de personalidad

“…Los beneficios que permite obtener el comercio móvil están atrayendo la expectación y el interés de una nueva generación de consumidores (Gupta y Arora, 2017), transformado por completo sus experiencias de compra (Chopdar, Korfiatis, Sivakumar y Lytras, 2018;Natarajan, Balasubramanian y Kasilingam, 2018). Este fenómeno puede constatarse en el elevado número de personas que en la última década están empleando sus dispositivos móviles para realizar esta acción (Patel, Das, Chatterjee y Shukla, 2020). En concreto, en España el 63% de los compradores online han realizado compras, al menos una vez, desde sus dispositivos móviles en el año 2018 (Statista, 2020), aumentando la cifra de compradores móviles en los últimos años a un ritmo superior a la media de los países de Europa occidental (Kats, 2020).…”