Shopping using mobile applications (apps) is becoming a trend. Studies have highlighted the importance of interface in the case of shopping websites. However, to the best of our knowledge, there is hardly any study that has investigated the impact of interface quality of mobile apps on purchase intention. The purpose of this paper is to examine the impact of interface quality of mobile shopping apps on customer intention to purchase. Four dimensions of interface quality of mobile shopping apps (viz. general information quality, product information related quality, layout quality, and visual appeal quality) were explored. Survey method was used to test the framework developed in this study. Results suggest that shopping apps' interface quality has indirect effect on purchase intention. Shopping app-interface quality has a positive impact on perceived enjoyment, which has little but positive impact on purchase intention using shopping apps. Shopping app-interface quality has no effect on perceived trust, but perceived enjoyment exerts a positive effect on perceived trust, which positively influences customer intention to purchase using shopping apps. Further, the study discusses theoretical and managerial implications and concludes with limitations and avenues for future research.
Across the world, there is a continuation of the impressive growth of retail e-commerce. Since the e-commerce sector in country like India is rapidly growing, changes can be seen over a year. Many players from country as well as international economy have been attracted towards e-commerce business. In the year 2015, estimated size of retail e-commerce sales in the world is 994.5 US$ billions while same in country like India is only 22 US$ billions which reveals lesser contribution even having second largest populated economy in the world. In order to enhance the e-commerce market in the country, it is necessary to involve people from different sections of society. One of them is rural India especially farmers who transacts for millions of transactions in agricultural sector. Therefore, it is very imperative to study the factors influencing adoption of ecommerce practices by farmers in India. E-commerce jaints like Alibaba.com, Amazone, Flipkart, Snapdeal and other local players have started many practices which are useful and beneficial to Indian farmers. In this study, data was collected from 310 farmers of Mehsana and Banaskantha districts of north region of Gujarat State. Data was analyzed using multiple regression technique of data analysis. The results of the study revealed that perceived usefulness, perceived ease of use, self efficacy, trust and technical skill and resources highly influence attitude of farmers for adoption of e-commerce practices which in turn affect intension of farmers towards adoption of e-commerce practices. Among all, technical skill and available resources to farmers is prime concern to adoption.
Today, all phases of consumers' buying process from pre-information search, evaluation of alternatives, order placing and post-purchase service are conducted in shopping apps installed in smartphones. A shopping app is omnipresent and is a powerful retail channel for retailers all over the world. However, the primary concern for many customers is that online shopping is not secure. This insecurity is more if customers have to purchase from an unfamiliar shopping app. Customers generally hesitate to purchase using unfamiliar shopping apps, unless they feel that the app is trustworthy. Based on the survey of 264 respondents, this study attempts to measure the impact of the quality of unfamiliar shopping apps on initial trust formation and subsequently, purchase intention. An attempt was also made to study the moderated mediation impact of risk attitude on the relationship between shopping app quality and initial trust formation. The findings of this paper may be of practical use for the online retailers by providing a better understanding of the adoption of unfamiliar shopping apps among prospective customers. It will also provide strategic inputs to online retailers to craft suitable strategies for the adoption of unfamiliar shopping apps.
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