Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR

Abstract

Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business operations. However, despite a growing body of literature, results and definitions remain somewhat contradictory and fractured. Taking a marketing business ethics perspective, this article examines the influence of CSR in firms and its impact on consumer buying behavior through a systematic examination of state of the art literature over the past two decades . Our review identifies a theoretical connection between CSR initiatives and positive consumer reaction yet a lack of material relevance. Most publications have assumed linear and rational decision-making, and comparative studies addressing contextual factors e.g. culture are lacking. Following from this, our paper addresses the results and implications of CSR activities concerning these elements and creates a new framework through which consumer behavior can be analyzed.

Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic

“…It's worth noting that most previous research was done in developed countries, however, experts have stated that more empirical work is vital to demonstrate the significance of CSR in underdeveloped countries ( ElAlfy et al, 2020 ; Gharleghi et al, 2018 ; Lund-Thomsen et al, 2016 ). Similarly, most research on CSR looked at several elements of customers to evaluate the effect of CSR policies on their attitudes, preferences, and buying behavior ( Jeon et al, 2020 ; Kraus et al, 2021 ; Sharma et al, 2018 ).…”

“…The response of consumers regarding products, services, and actions shows the success for consumer organization which is also transforming particularly in young consumers from traditional modes to emerging ways of preferences ( Cham et al, 2021 ; Cham et al, 2020 , Cham et al, 2020 ). Nowadays, CSR is a dominant research topic in consumer behavior literature ( Kraus et al, 2021 ). Scholars have been attempting to acquire insights into CSR and associated management in many extents and circumstances since the 1950s.…”

The Effectiveness of CSR Implementation in the Upstream Supply Chain of Mining Industry: A Stakeholders' Perspective

“…On the other hand, tending only to the planet and people, and forgetting about profit, makes CSR policy bearable, but business needs profits to survive (Elkington, 1998). Moreover, if a company only cares about the planet and profit, in the long term can lead to the fall of employees' morale and a breach of a social contract (Kraus et al, 2022).…”

Does Greenwashing Affect Employee’s Career Satisfaction? The Mediating Role of Organizational Pride, Negative Emotions and Affective Commitment.

“…Stakeholders are now expecting a certain level of socially responsible action from companies (Park et al, 2021), including their employees. In addition, several studies have documented positive outcomes from corporate social responsibility (CSR) practices for consumers (Kraus et al, 2021) and employees (Schaefer et al, 2020). However, while company's CSR practices in uence judgments of corporate morality (Bauman & Skitka, 2012), irresponsible behavior of companies causes psychological discomfort among employees, whose loyalty decreases (H. .…”