Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic

Ahmad, Wasim; Jafar, Rana Muhammad Sohail; Waheed, Abdul; Sun, Huaping; Kazmi, Sibtain

doi:10.1016/j.jclepro.2023.135888

Cited by 28 publications

(25 citation statements)

References 168 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…So, H2 was accepted (see Table 8). The findings are similar with the study of Ahmad et al (2023b) who examined that CSR positively and directly impacts green purchase intentions, and customer green psychology mediates between them.…”

Section: Discussionsupporting

confidence: 91%

“…variables by displaying a structural model of the variables (Hu & Bentler, 1999). It is a widely used approach used by researchers in CSR and consumer behavior related studies (Ahmad et al, 2023;Ashfaq et al, 2021;Waheed et al, 2020).Further, the value of SRMR also confirm the validity of SEM model. According to Hu and Bentler (1999) SRMR value must be less than 0.800 for model fitness.…”

Section: Confirmatory Factor Analysismentioning

confidence: 88%

“…A research study conducted in China examined the impact of CSR on green purchase intentions with mediating role of customer green psychology. The findings revealed that CSR positively and directly impacts green purchase intention, and customer green psychology mediates between them (Ahmad et al, 2023). In a similar manner, researchers proposed that CSR is linked with purchase intentions and green buying behavior.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

et al. 2023

View full text Add to dashboard Cite

Consumers around the globe are concerned about the environment and want to purchase from businesses that are more concerned about society and the environment. Therefore, businesses need to develop their image as socially responsible entities and build their green image through green marketing tactics to enhance the green purchase intentions of their consumers. The study is quantitative, and a convenience sampling technique is used to collect primary data through a self‐administered questionnaire comprised of the demographic profile of the respondents and adopted scales of all the constructs of the study. The population of the study is students of different universities in the Punjab province of Pakistan. Statistical tests are performed with the help of SPSS_v.20 and PLS_v.4 (variance based) on 782 useable responses. Green marketing (GM) and corporate social responsibility (CSR) are the independent variables, while green brand image (GBI) is mediating, and green purchase intention (GPI) is the dependent variable of the study. The results indicate that GM and CSR improved the GBI and built GPI. This study contributes to the social and environmental literature. It may help managers to formulate strategies to enhance the Green Purchase Intentions of customers by building a Green Brand Image.

show abstract

Section: Discussionsupporting

confidence: 91%

Section: Confirmatory Factor Analysismentioning

confidence: 88%

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

et al. 2023

View full text Add to dashboard Cite

show abstract

“…Lee et al (2018) suggest that green quality standards and green management practices adopted by a hotel can improve GPV. In addition, Ahmad et al (2023) contend that CSR can affect green purchase intention through GPV. Thus, environmental CSR expectedly increases GPV.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

View full text Add to dashboard Cite

Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID‐19 crisis has driven people to further acknowledge the importance of the ecosystem. This study aims to examine how hotels' environmental corporate social responsibility (CSR) affects customers' green word‐of‐mouth (WOM). Structural equation modeling was employed to analyze data from an online survey of 749 Chinese respondents. The findings reveal that hotels' environmental CSR indirectly enhances customers' green WOM intention via green perceived value (i.e., cognitive route) and green hotel pride (i.e., emotional route). Furthermore, the indirect effects of hotels' environmental CSR on customers' green WOM are more substantial for hotels with higher star ratings. These findings offer valuable insights for hoteliers to develop genuine environmentally responsible initiatives that can generate positive customer responses.

show abstract

“…However, we used WeChat and email technologies to share the link using the online method of data collection by inspiring past studies (Skavronskaya et al, 2020). The questionnaire contains two sections, that is, the demographic and main inquiry section (Ahmad et al, 2023; Waheed, Zhang, Rashid, Tahir, & Zafar, 2020; Waheed, Zhang, Rashid, & Zaman Khan, 2020; Zafar et al, 2021). A total of 650 documents were obtained back by both means whereas ultimately, we utilized 587 ( n = 587) responses after scrutinizing the documents with the appropriateness of feedback.…”

Section: Methodsmentioning

confidence: 99%

Society 5.0 versus Industry 5.0: An examination of industrialization models in driving sustainable development from a normative stakeholder theory perspective

Zhang

2023

Sustainable Development

View full text Add to dashboard Cite

The research on Society 5.0 (s5.0) and Industry 5.0 (i5.0) is a relatively new and emerging domain where researchers are still striving to explore the influence within distinct contexts, worldwide. The study investigates the impact of two major models of industrialization, that is, s5.0 and i5.0 to understand the insights into how it triggers the firms' sustainable development by showing empirical examinations from the Chinese industrial sector drawing on normative stakeholder theory perspective. The results asserted that the i5.0 model positively affects sustainable performance (SSP). The empirical analysis confirmed a positive association of s5.0 model toward SSP. In addition, it found that s5.0 and i5.0 models have a positive correlation with the economic perspective of SSP. Second, the findings asserted the positive linkage between i5.0 and s5.0 from a social perspective. Finally, the study found a significant correlation between i5.0 and s5.0 on the environmental factors, respectively. This study equipped both frameworks to empirically conduct the contextual examination showing insights into the embodiment of such capabilities that may support achieving SSP. This study shows insights into certain policy implications. For instance, i5.0 and s5.0 both models support shaping innovative ecosystems, encouraging ethical and sustainable practices, encouraging effective infrastructure, empowering citizen participation, and supporting work for the betterment of society. Finally, the study enlists certain managerial and theoretical recommendations for the industries together with possibilities of future research for scholars of the world.

show abstract

Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic

Cited by 28 publications

References 168 publications

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Society 5.0 versus Industry 5.0: An examination of industrialization models in driving sustainable development from a normative stakeholder theory perspective

Contact Info

Product

Resources

About