Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode

Ma, Deqing; Hu, Jinsong; Wang, Weihao

doi:10.1007/s10479-021-04032-0

Cited by 36 publications

(27 citation statements)

References 41 publications

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“…For service supply chains that focus on consumers, Ma and Hong [15] believed that retailers tend to provide presales services to attract more customers, and the services provided by retailers have a positive impact on manufacturers' sales. Meanwhile, Ma et al [16] believed that the consumer's reference effect causes consumers to produce an "anchor mentality," which causes manufacturers and retailers to reduce quality levels. However, the existing research results are mainly explored from the perspectives of the logistics service supply chain, financial service supply chain, and so on, and there is a lack of specific research on takeout service supply chain, especially on the service quality effort of takeout service supply chain members.…”

Section: Service Supply Chainmentioning

confidence: 99%

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

2022

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This paper investigates channel selection and quality effort in O2O takeout service supply chain consisting of a takeout platform, a catering business, and a distribution rider. By analyzing the three operation modes of platform distribution, business self-distribution, and business self-built platform + distribution, the profit functions of O2O takeout service supply chain members are constructed, respectively. On the basis of game theory, the optimal quality effort and profits are obtained. Combined with numerical simulation, the effects of revenue sharing rate and market size on the optimal quality effort and profits under different scenarios are discussed. The results reveal that O2O takeout platform should cooperate with more catering businesses, and adopt appropriate strategies considering different market sizes of catering businesses. Additionally, the catering business should properly consider the market size and adopt different online and offline prices. Meanwhile, the rider should choose a reasonable quality effort according to the revenue sharing rate.

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Section: Service Supply Chainmentioning

confidence: 99%

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

2022

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“…Solving (46), the optimal trajectory of the change process of the governance quantity is obtained as :…”

Section: Proofmentioning

confidence: 99%

Analysis of Heteronomy Strategies for Platform Corporate Social Responsibility Under Government Intervention

Guo

Qin

2022

IEEE Access

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With the change of emerging technology and economic environment, the governance of the lack and alienation of platform corporate social responsibility has become more urgent. This paper considers the root causes of the defects in autonomy and the necessity of heteronomy regarding platform corporate social responsibility, and studies whether self-interested governance or common-benefit governance is more conducive to platform CSR heteronomy. The governance strategy of each subject in heteronomy of platform corporate social responsibility is studied using differential games. The governments, the public, and bilateral users are the subject of governance, and their decision-making models are constructed. The optimal decisions of three subjects, the best trajectory of heteronomy profits and the amount of governance are analyzed. Finally, the variation of profit, amount of governance, and the influence of each parameter on the amount of governance were analyzed using simulation software. The research results show that the amount of governance gradually reaches a stable state over time. Cobeneficial governance can work better for the heteronomy of platform corporate social responsibility. The maturity of the ecosystem in which the governance subject and the platform corporate are located positively affects the amount of governance.INDEX TERMS Heteronomy strategies, platform corporate, corporate social responsibility, differential game.

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“…A dynamic long-term perspective is rarely studied. Ma et al analyzed the performance of a supply chain system under the O2O framework based on Bellman's continuous dynamic programming theory for the manufacturer's quality strategy, the retailer's service level strategy, and the three decision models of decentralization, centralization, and reciprocal altruism [ 50 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Service Sharing Decisions between Channels considering Bidirectional Free Riding Based on a Dual-Equilibrium Linkage Algorithm

Zheng

2022

Computational Intelligence and Neuroscience

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To solve the interchannel service-sharing decision problem, this paper constructs a dual-equilibrium linkage model between the static Stackelberg game and dynamic evolutionary game, considers the influence of bidirectional free riding and the proportion of service sharing the cost, and also studies the short-term equilibrium strategy and long-term stability strategy of the band owners and franchisees. The study indicates that, under the static Stackelberg model, as the cost of service sharing gradually decreases, the equilibrium strategy changes from the lose-lose situation of prisoner’s dilemma to the Pareto Optimum of service sharing cooperation between the two parties. Under the dynamic evolutionary game, the offline free riding coefficient decreases, the cost-sharing ratio of the service sharing band increases, and the online free riding coefficient is still within the interval, and the stability result will change from the complete service competition to service sharing cooperation between channels.

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Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode

Cited by 36 publications

References 41 publications

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

Analysis of Heteronomy Strategies for Platform Corporate Social Responsibility Under Government Intervention

Service Sharing Decisions between Channels considering Bidirectional Free Riding Based on a Dual-Equilibrium Linkage Algorithm

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