Dialect as style in Norwegian mass media

Strand, Thea R.

doi:10.1075/silv.9.10str

Cited by 3 publications

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“…Linguistic anthropologists have demonstrated the critical importance of using electronic media to bolster collective identities among speaker communities and nations by validating and normalizing their languages (e.g., Garrett ; Lysaght ; Moriarty ; Spitulnik ). Some scholars have also suggested that media programming in minority languages and varieties may have observable effects on audience language attitudes and ideologies, including the legitimation of revitalized minority languages and varieties vis‐à‐vis dominant ones (e.g., Eisenlohr ; Moriarity 2009; Strand ). Scholars working in Latin American contexts have documented how the appropriation of mass‐media technologies has played an important role in decolonizing national cultural landscapes, wherein indigenous media producers have been slowly “conquering back” their own rights to self‐representation (Ramos Rodríguez ; Salazar ).…”

Section: Interculturality and Kichwa Language Planningmentioning

confidence: 99%

Public Indigeneity, Language Revitalization, and Intercultural Planning in a Native Amazonian Beauty Pageant

Wroblewski

2014

American Anthropologist

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According to its 2008 Constitution, Ecuador is a "plurinational" and "intercultural" state. In this article, I examine the creative expounding of constitutional plurinationality-interculturality by indigenous Kichwa activists in the city of Tena in the Amazonian province of Napo. Through a popular annual native beauty pageant, members of a rising, elite sector of professional indigenous intellectuals draw on the rhetoric of constitutional interculturality in order to establish a space for local Kichwa cultural and linguistic practices in the dominant sociocultural order.Meanwhile, these visionaries are working to inscribe new models of public Amazonian Indian identity and institute a controversial new code of cultural expression. Their intercultural code blends standardized Kichwa language and its inherent political ideologies with symbols of an essentialized gendered Amazonian Kichwa identity. This intercultural code is then presented to multiethnic audiences as the urban speaking mode of the new intercultural Indian. The popularizing of the intercultural code represents a profound reconfiguration of long-held ethnolinguistic categories and identities, challenging old dichotomies of "public" versus "private," "power" versus "purity," "dominant" versus "indigenous," and even "Spanish" versus "Kichwa" that have long characterized coding principles in popular ideologies. [interculturality, indigeneity, language revitalization, Quichua language, media, Amazonian Ecuador] RESUMEN Según la constitución de 2008, el Ecuador es un estado "plurinacional" y "intercultural." Aquí investigo la interpretación creativo de plurnacionalidad-interculturalidad constitucional de activistas Kichwas en la ciudad de Tena, en la provincia amazónica de Napo. En un concurso popular de belleza nativa, miembros de un grupo exclusivo y creciendo de intelectuales indígenas usan el lenguaje de interculturalidad constitucional para establecer un espacio para la cultura y el idioma Kichwa en el esfero sociocultural. Entretanto, estos visionarios trabajan a crear modelos nuevos de la identidad indígena amazónica y instituir un código nuevo y controvertido de expresión cultural.Este código intercultural mezcla el Kichwa estandarizado y su ideología intrínseca con símbolos de una identidad Kichwa amazónica femenina de carácter artificial. Se presenta este código intercultural al público multiétnico como la habla de la indígena nueva intercultural. La publicación del código intercultural representa una reconfiguración profundo de las categorías etnolingüísticas y un reto de las dicotomías establecidas entre 'público' contra 'privado,' 'poder' contra 'puridad,' 'dominante' contra 'indígena,' y aún 'Español' contra 'Kichwa' que han caracterizado los principios lingüísticos en la ideología popular. [interculturalidad, indígena, revitalización, lengua Quichua, Amazonía, Ecuador]

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Section: Interculturality and Kichwa Language Planningmentioning

confidence: 99%

Public Indigeneity, Language Revitalization, and Intercultural Planning in a Native Amazonian Beauty Pageant

Wroblewski

2014

American Anthropologist

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“…In addition to national media programming about language in general and dialect use more specifically, it is also important to recognize, as noted above, that a great many Norwegian television and radio programs, including newscasts, sportscasts, debates, game shows, reality shows, and any number of other entertainment programs with designated hosts or guests, are frequently broadcast in dialect (see Strand 2012 for more details). That is to say that television and radio hosts and announcers often speak in their native, non‐normative varieties, even when “reading” the news or other relatively scripted material, and program guests and contestants are free to use whatever variety they choose.…”

Section: Language In Norwegian Mass Mediamentioning

confidence: 99%

Winning the Dialect Popularity Contest: Mass‐mediated Language Ideologies and Local Responses in Rural Valdres, Norway

Strand

2012

J Linguistic Anthropol

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In 2005, Norway's largest national radio network held a first‐of‐its‐kind dialect popularity contest as part of its highly rated summer morning show. Listeners called in to vote for their favorite Norwegian dialect, and after eight weeks of voting and elimination rounds the rural Valdres valley was crowned national dialect champion. Winning the dialect popularity contest has contributed to a renewed sense of pride in using the distinctive local variety, particularly among young people, despite long‐term convergence toward an urban regional norm. Taking the dialect contest as a point of departure, this paper presents theoretical insights into 1) the role of mass media in the reproduction of historically contingent national language ideologies, 2) the local effects and varied uptakes of mass‐mediated ideologies, particularly along generational lines, and 3) the role of sociolinguistic aesthetics in mediating potential language‐ideological contradictions. [dialect, language ideologies, Norwegian, mass media]

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Tradition as innovation: Dialect revalorization and maximal orthographic distinction in rural Norwegian writing

Strand

2018

Multilingua

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In rural Valdres, Norway, the traditional regional dialect, called Valdresmål, has become an important resource for popular style and local development projects. Stigmatized through much of the twentieth century for its association with poor, rural, “backward” farmers and culture, Valdresmål has been thoroughly revalorized, with particularly high status among local youth and those involved in business and tourism. While today’s parents and grandparents attest to historical pressures to adopt normative urban linguistic forms, many in Valdres now proclaim dialect pride and have re-embraced spoken Valdresmål in various forms of public, interdialectal communication. In addition, Valdres natives also make abundant and creative use of dialect on social media, the primary locus for written Valdresmål and for emergent orthographic norms representing local speech, including strategies of maximal sociolinguistic distinction. This innovative use of written Valdresmål has been taken up by local businesses as a marketing strategy in recent years, as well, further normalizing and legitimating nonstandard forms. In the ongoing revalorization of traditional Valdresmål, it is also, inevitably, transformed—linguistically, socially, and ideologically—as it enters and circulates within new and innovative cultural domains: while widespread written Valdresmål challenges the normal sociolinguistic order, in such a process the dialect is also refunctionalized and, perhaps, increasingly standardized.

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Dialect as style in Norwegian mass media

Cited by 3 publications

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Public Indigeneity, Language Revitalization, and Intercultural Planning in a Native Amazonian Beauty Pageant

Public Indigeneity, Language Revitalization, and Intercultural Planning in a Native Amazonian Beauty Pageant

Winning the Dialect Popularity Contest: Mass‐mediated Language Ideologies and Local Responses in Rural Valdres, Norway

Tradition as innovation: Dialect revalorization and maximal orthographic distinction in rural Norwegian writing

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