Diagnostiquer la proximité perçue en vente directe de produits alimentaires

Abstract

Diagnostiquer la proximité perçue en vente directe de produits alimentaires 1Version finale à paraître dans Décisions Marketing (2014), janvier-mars, n°73.

Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France

“…In comparison with members who intend to stay for a longer period, those who will "probably" leave the organization next season show lower perceived closeness as a whole, i.e., relational, identity, and process closeness, the three dimensions of closeness identified by Bergadaà and Del Bucchia (2009). That is worth being noticed because identity and relational closeness are usually higher in CSA/CSF (Hérault-Fournier et al 2014). Initial motivations justifying the involvement in the CSA/CSF appear to be linked to the perceived closeness: The initial desire to develop relationship leads to higher perceived closeness, while the initial pursuit of economic incentives (price, quality) leads to lower perceived closeness.…”

Proximity in marketing: An integrating theoretical framework and research agenda

“…Such contributions on proximity in turn have informed marketing studies of retail stores’ spatial locations (Rulence, 2003), cooperation in industrial contexts (Geldes et al, 2015), consumer–retailer relations (Hérault-Fournier et al, 2014; Schultz et al, 2016), people’s interactions with frontline employees (Bove and Johnson, 2001; Clauzel and Riché, 2015; Salerno, 2001) or other consumers (Brannon and Samper, 2018; Dion and Bonnin, 2004; Dubois et al, 2016; Tu et al, 2015) and evaluations of products and communication media (Kim et al, 2008; Merle et al, 2016; Willems et al, 2017).…”

“…In the case of 1D approaches, the research work does not capture a generic level of proximity through an aggregated measure but measures a particular form of proximity, whether relational (Barnes, 1997; Dubois et al, 2016; Salerno, 2001; Tu et al, 2015), cognitive (Ferguson et al, 2005) or psychological (Ghorbani et al, 2013). With the development of increasingly extensive visions of proximity, recent studies have developed multidimensional measures integrating spatial and non-spatial dimensions of proximity (Hérault-Fournier et al, 2012, 2014; Gahinet and Cliquet, 2018; Geldes et al, 2015; Labbé-Pinlon et al, 2016; Vyt et al, 2017). These multidimensional measures of proximity invite us to consider proximity as a higher-order construct (Labbé-Pinlon et al, 2016).…”

“…Non-spatial dimensions of proximity [affinity proximity] influence trust (Homburg, 1998;Hérault-Fournier et al, 2014).…”

La proximité en marketing: proposition d’un cadre intégrateur et agenda de recherche

“…Ces travaux ont trouvé des prolongements en marketing pour traiter de multiples questions telles que l’implantation spatiale des points de vente (Rulence, 2003), les coopérations marketing en contexte industriel (Geldes et al, 2015), les relations consommateurs – enseignes (Hérault-Fournier et al, 2014 ; Schultz et al, 2016), les interactions avec le personnel en contact (Bove et Johnson, 2001 ; Clauzel et Riché, 2015 ; Salerno, 2001), les interactions avec d’autres consommateurs (Brannon et Samper, 2018 ; Dion et Bonnin, 2004 ; Dubois et al 2016 ; Tu et al, 2015) ou les évaluations de produits ou de supports de communication (Kim et al, 2008 ; Merle et al, 2016 ; Willems et al, 2017).…”