Detecting universal structure and effects of typefaces

Nedeljković, Uroš; Novaković, Dragoljub; Pinćjer, Ivan

doi:10.17559/tv-20150831131738

Cited by 6 publications

(16 citation statements)

References 17 publications

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“…On the other hand, there are two noteworthy studies on familiarity, which concern Frutiger's skeleton. The study by Nedeljković et al (2017) examined the relationship between typefaces' personality attributes and their congruence with universal structure. Beier et al (2017) examined the legibility of embellished display typefaces, which on different levels relied on Frutiger's common letter skeleton.…”

Section: Empirical Reviewmentioning

confidence: 99%

You read best what you read most: An eye tracking study

Nedeljković

Jovančić

Pušnik

2020

JEMR

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At the threshold of the digital era, Zuzana Licko was of the opinion that familiar letterforms owe legibility to centuries-long exposure and that all new, prototypically unmatching forms would be equally legible if used as frequently. This paper examined the legibility in the context of familiarity – is it affected by the time of exposure to a particular typeface or a typeface’s universal structure. We ran repeated measures tests with exposure period in-between. The experiment was conducted using for this purpose designed typefaces as stimuli, and the eye-tracking on-screen reading technology. The results confirmed that one’s familiarity with a typeface influences one’s reading speed. The universal letter structure, recognised by Frutiger as the prototype skeleton, is the constant that a priori provides legibility. On the other hand, the period of exposure to uncommon letterforms also has a positive impact on legibility. Therefore, considering that the period of familiarity with the humanist letterforms has been continuous since their establishment, the maxim from the dawn of the digital era can be regarded as valid.

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Section: Empirical Reviewmentioning

confidence: 99%

You read best what you read most: An eye tracking study

Nedeljković

Jovančić

Pušnik

2020

JEMR

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“…It is caused by very weak signals and disturbances inside SCA [29]. However in such conditions characters of Arial and Times New Roman fonts still are recognized [29][30][31].…”

Section: Character Error Rate (Cer)mentioning

confidence: 99%

TEMPEST Font Protects Text Data against RF Electromagnetic Attack

Kubiak

2020

Teh. vjesn.

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Nowadays an electromagnetic penetration process of electronic devices has a big significance. Processed information in electronic form could be protected in different ways. Very often used methods limit the levels of valuable emissions. But such methods could not always be implemented in commercial devices. A new solution (soft tempest) is proposed. The solution is based on TEMPEST font. The font does not possess distinctive features. This phenomenon causes that at an output of Side Channel Attack the possibilities of recognition of each character which appears on the reconstructed image for sources in the form of graphic lines (VGA and DVI) are limited. In this way the TEMPEST font protects processed data against electromagnetic penetration not only for VGA and DVI standards. The data are protected during printing them on laser printers too.

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“…The mean grey value is defined as the sum of the intensity values of all pixels present in the image divided by the total number of pixels. The formula used to calculate the value of the mean grey is (Nedeljković et al, 2012):…”

Section: Mean Grey Valuementioning

confidence: 99%

“…attitude towards a brand), it in itself indicates that typography has a significant impact on the ability of consumers to read the advertising copy/advertisement. Designers support the idea that typefaces have expressive personalities, suggesting that even a typeface destined to be free from historical and cultural associations cannot be completely free from rhetorical influence (Kinros, 1985;Nedeljković, 2012). Initial research, research by Henderson (Henderson et al, 2004), Childers (Childers, and Jass 2002), Doyle and Bottomley (Doyle and Bottomley, 2006) show that typeface design affects the perception of advertising brands, affects the readability and memory of advertisements, creates strategically important impressions, affects the suitability of the typeface for different products and therefore there is an assumption that it can affect the financial results of the company.…”

Section: Introductionmentioning

confidence: 99%

“…SSIM index value Test instrument 20 typeface personality attributes were examined for 10 typeface weights of the string 'Hafonurmtgesbiv'. Typeface personality attributes consist of 20 descriptors collected from previous research(Brumberger, 2003b;Davis and Smith, 1933;Henderson, 2004;Mackiewicz and Moeller, 2004;Nedeljković et al, 2012;Rowe, 1982): Cheap, Cold, Reliable, Dignified, Elegant, Feminine, Formal, Friendly, Attractive, Loud, Masculine, Contemporary, Pretentious, Professional, Relaxed, Academic, Serious, Technical, Direct and Warm. They were rated on the Likert scale ranging from 1 to 7.…”

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confidence: 99%

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The effect of controlling the weight variable on the typeface attribute assessment

Žarko¹,

Design²,

Nedeljković³

2020

Proceedings - The Tenth International Symposium GRID 2020

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Certain characteristics specific for typeface design initiate different impressions on observers, but here arises a research problem where we cannot identify what specific or universal characteristics of the typeface initiate the impressions on certain attributes. A common problem encountered in previous researches is that fonts may vary in many variables and at the same time differ in width, weight, contrast, and structure. Therefore, it is difficult to determine and isolate which universal and specific characteristics of the typeface affect the impression. The subject of this paper is the isolation of the weight variable and the investigation of its relationship with typeface personality attributes. The main goal of this paper is to provide empirical support for theoretical assumptions, building on previous researches on the typeface personality and typographic rhetoric to show how specific typographic characteristics influence the experience of writing itself.

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Detecting universal structure and effects of typefaces

Cited by 6 publications

References 17 publications

You read best what you read most: An eye tracking study

You read best what you read most: An eye tracking study

TEMPEST Font Protects Text Data against RF Electromagnetic Attack

The effect of controlling the weight variable on the typeface attribute assessment

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