Designed for Digital

Abstract

Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to pivot quickly in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform

Leading digital transformation: three emerging approaches for managing the transition

“…Unfortunately, our track record in leading digital transformation has been surprisingly poor (Ross et al , 2019). High profile failures – from General Electric (GE), Ford to Proctor and Gamble (P&G) – have highlighted the lack of strategic communications or failure to define a clear roadmap to plan and execute the right steps as the main causes.…”

Mastering Digital Transformation with Service Dominant Architecture

“…Digitalization and digital transformation are the "[…] main driver of innovation and change in all sectors of our economy" and are taking place at a rapid pace [14][15][16][17][18]. The effect of digital transformation is discussed to be a revolution that unleashes and develops disruptive powers to change existing structures and systems [8, 15,19]. Today, we face dramatic change in the business world through rapid digitization and new innovative business models breaking down industry barriers [19,20].…”

Portfolio approach to project management in creation of the organization’s value

“…During categorization of IT investments, particularly useful are classifications of IT projects according to Well and Aral [21] and Ross and Beath [22], which are presented in Table 1.…”

“…The greatest asset in categorisation of IT projects proposed by Well and Aral [21] and Ross and Beath [22] is the support in the communication between managers from business entities and IT, which facilitates the discussion about allocation of means, profits and effects expected from the use of IT without going into technological details.…”