Globalization flows and today's technology and information growth have a significant effect on tourism development. Transportation is also highly influential in Indonesia's growth in tourism, which has an effect on the ease with which potential tourists can search as broadly as possible for information about locations, tourist destinations, tourist objects to be visited using whatever form of transport is available. The city of Palembang is the capital of the province of South Sumatra and the second largest city in Sumatra after Medan. The city of Palembang is also known as Venice of the East in the Western world. The city of Palembang is also known as "Venice of the East" in the Western world. The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. The city of Palembang is also known as Venice of the East in the Western world ("Venice of the East"). The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. Palembang City itself is the oldest city in Indonesia based on the Kedukan Bukit Inscription, a legacy from the Sriwijaya empire, with an age of 1382 when viewed. The city of Palembang today is the hub of the government of the Sriwijaya Kingdom. This research using The history of Palembang, which at that time was the capital of the largest maritime Buddhist kingdom in Southeast Asia, the Srivijaya Empire, which in the 9th century ruled the archipelago and the Malay Peninsula, also made this town known as Bumi Sriwijaya. The town of Palembang is generally sometimes referred to as the town of Pempek, but there are several locations that can be visited as well as tourist artifacts in the town. Palembang City itself is the oldest city in Indonesia based on the Kedukan Bukit Inscription, a legacy from the Sriwijaya empire, with an age of 1382 when viewed. The city of Palembang today is the center of the government of the Kingdom of Sriwijaya. Palembang City has many selling points in the world of tourism, according to Ismail (2012). The numerous tourist destinations on offer are deeply rooted in history, beginning with the heritage of art, music, historical locations, and culinary tours that Indonesians and foreigners are very popular for. Finally this study explores and analyzes the effect on the picture of Palembang City Tourism Objectives of the Tourism Sports Festival as seen from the Evaluation Map and SWOT review of the 18th ASEAN Sports Festival 2018 in Palembang City, Indonesia and could be