Data-Assisted Persona Construction Using Social Media Data

Abstract

User experience design and subsequent usability evaluation can benefit from knowledge about user interaction, types, deployment settings and situations. Most of the time, the user type and generic requirements are given or can be obtained and used to model interaction during the design phase. The deployment settings and situations can be collected through the needfinding phase, either via user feedback or via the automatic analysis of existing data. Personas may be defined using the aforementioned information through user research analysis or data analysis. This work utilizes an approach to activate an accurate persona definition early in the design cycle, using topic detection to semantically enrich the data that are used to derive the persona details. This work uses Twitter data from a music event to extract information that can be used to assist persona creation. A user study in persona construction compares the topic modelling metadata to a traditional user collected data analysis for persona construction. The results show that the topic information-driven constructed personas are perceived as having better clarity, completeness and credibility. Additionally, the human users feel more attracted and similar to such personas. This work may be used to model personas and recommend suitable ones to designers of other products, such as advertisers, game designers and moviegoers.

Penggunaan User Persona untuk Evaluasi Pengalaman Pengguna LMS dan Mengidentifikasi Kebutuhan Perangkat Lunak

“…Persona yang dikumpulkan dapat diintegrasikan ke model use case (Spiliotopoulos et al, 2020). Pembuatan use case dilakukan dengan mempertimbangkan hubungan atau relasi antara pola dan mekanisme kegunaan.…”

“…Use case memiliki proses yang dapat memetakan model kerangka kerja persona . Model use case yang dibuat bisa dari hasil revisi atau adapatasi untuk membuat use case yang lebih kompak (Spiliotopoulos et al, 2020).…”

Accessibility Experience Design (AxD): A Bi-directional Accessibility Perspective for e-Business Services

“…Through this multi-layered approach, the demographic dynamics of the disabled sub-population groups and their market implications, are determined and used as basis for scenario building [35,36], and analysis of the user experience of disabled persons. The research design exploits the strengths of Survey strategy, literature review [37,38], Design research, empathy probe and persona analysis [39,40], and user experience research [41,42].…”

The Effect of Hyperparameter Selection on the Personification of Customer Population Data

“…As such, data-driven personas are an excellent instantiation of the personification process. For more on data-driven personas, there are several published manuscripts on the topic [41], [43], [55].…”

“…This research leverages a ML model [20] and supporting algorithms [56]- [58] to generate data-driven personas [55] from an extensive customer analytics data set for personification. We specifically investigate the effect of different hyperparameter values of the number of personas on the personification process in representing the underlying data.…”