Customers' Satisfaction with Hotel Guestrooms: A Case Study in Ubon Rachathani Province, Thailand

Prayukvong, Wanna; Sophon, Jirapa; Hongpukdee, Surbpong; Charupas, Tharee

doi:10.1080/10941660701243349

Cited by 18 publications

(8 citation statements)

References 3 publications

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“…-These results agreed with Lee et al (2003), Prayukvong et al (2007), Zabkar et al (2009) and Kuo et al (2012). Dimension (1): In-Room Technologies -Concerning the in-room technologies.…”

Section: Questionnaire Form Analysessupporting

confidence: 78%

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The Effect of Applying Technology at the Guest Room on the Guest's Choice of the Hotel: Applied to Luxor & Aswan Governorates’ Hotels

Kozmal

Saleh

El-latief

2020

Journal of Association of Arab Universities for Tourism and Hos

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There has recently been a call for revisiting the effect of technology on guest experience in hotels. Technology has been gradually and usually applied to the hospitality industry. Hence, the present study identifies the effects of the agreement of the guest room technology adoption the perspective of hotel guests on their choice of the hotel. A questionnaire survey was adopted to collect data from guests in the four and five stars' hotels in Luxor and Aswan governorates to investigate the impacts of individual-level importance on the technology acceptance in guests' rooms. This study aims to investigate the special effects of advanced technology in hotels' rooms on guest loyalty. This study observed in-room technologies and identified the ones realized to be mission critical for the hotel guests. It also determined the differences in guest empowerment technology preferences and expectations across generations and travel frequency. Moreover, it investigated whether the quality of in-room technologies impressions guests' decision in choosing a hotel. The data were collected through personal meetings with the guests, hotels, as well as Google drive, hotels mails and social media. (500) questionnaires were distributed, only (428) samples were correctly ready to be analyzed. Important finding of this study was that a plurality of respondents informed that the availability of new guest-room technologies would favorably impact their decision to choose a hotel.

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“…-These results agreed with Lee et al (2003), Prayukvong et al (2007), Zabkar et al (2009) and Kuo et al (2012). Dimension (1): In-Room Technologies -Concerning the in-room technologies.…”

Section: Questionnaire Form Analysessupporting

confidence: 78%

“…Guests have many choices when selecting hotels (Prayukvong et al, 2007). In this highly competitive environment for guests, managers should understand their guests' necessary needs in order to keep guests and attract new guests (Marlin, 2008).…”

Section: Guests' Rooms Technologiesmentioning

confidence: 99%

The Effect of Applying Technology at the Guest Room on the Guest's Choice of the Hotel: Applied to Luxor & Aswan Governorates’ Hotels

Kozmal

Saleh

El-latief

2020

Journal of Association of Arab Universities for Tourism and Hos

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“…According to Lee and Shafer (2003) ICT solutions implemented in hotel rooms have not only enhanced in-room services, but also offered new opportunities for entertainment. In a study of upscale in Thailand acknowledged the dominant impact of some ICT (Prayukvong et al, 2007) amenities (e.g. mini bar, television, telephone service) on customer satisfaction without regard to "socio-demographic" characteristics of the guests.…”

Section: Empirical Literature Reviewmentioning

confidence: 99%

Untitled

2018

IJEFR

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This study aimed to investigate the impact of mobile phone, land phone and internet (ICTs) on sales, market performance, room occupancy, profitability and credit facilities in the hospitality sector of tourism in the tourist city of Livingstone in Zambia. The study used multiple regression models to find out the relationship between dependent and independent variables. The study found that there was positive impact of ICTs usage on sales, marketing performance, room occupancy, profitability and credit facilities. The study found negative relationship between internet and profitability of the firm due to higher costs of internet access. The study suggested that the firms should work together as a pool to reduce internet costs, such as, the use of trivago.co.zm; booking.co.zm; hotels.com; agoda.com; expedia.com; etc.

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“…Hotels must therefore ensure that they provide the kind of services that will satisfy current customers and motivate new ones. The most recurring satisfaction attributes were room related aspects such as cleanliness of rooms and excellent performance by housekeeping department (Prayukvong, Sophon, Hongpukdee, & Charapas, 2007). The previous researchers have recognized the following factors as the components of customer satisfaction in hotels.…”

Section: Literature Reviewmentioning

confidence: 99%

Domestic Tourist Satisfaction in a Colonial Hotel and Its Implications for Management: The Case of Bandarawela Hotel

Herath¹,

Munasinghe²

2016

International Conference on Hospitality &Amp; Tourism Management

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The most important job and the biggest challenge in contemporary management in service industries, is making the customers satisfied. It can be argued that the difficulty faced by managers committed to customer satisfaction, is designing specific customer satisfaction strategies. This task becomes a challenge due to the lack of studies done to measure customer satisfaction in hospitality industry, which result in the lack of understanding of the governing factors and the level of customer satisfaction. In Bandarawela Hotel the significant differences between the satisfaction of domestic and foreign tourists and the dominant dissatisfaction of domestic tourists have been recognized. The reasons for dissatisfaction were studied using the mixed methodology of the research. The factors affecting their satisfaction were recognized to be in two categories; tangible and intangible. As the significant findings, some features of the hotel that exists due to the Colonial concept were recognized as the main factors that contribute to the domestic tourists' dissatisfaction.

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Customers' Satisfaction with Hotel Guestrooms: A Case Study in Ubon Rachathani Province, Thailand

Cited by 18 publications

References 3 publications

The Effect of Applying Technology at the Guest Room on the Guest's Choice of the Hotel: Applied to Luxor & Aswan Governorates’ Hotels

The Effect of Applying Technology at the Guest Room on the Guest's Choice of the Hotel: Applied to Luxor & Aswan Governorates’ Hotels

Untitled

Domestic Tourist Satisfaction in a Colonial Hotel and Its Implications for Management: The Case of Bandarawela Hotel

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