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Abstract

This study aimed to investigate the impact of mobile phone, land phone and internet (ICTs) on sales, market performance, room occupancy, profitability and credit facilities in the hospitality sector of tourism in the tourist city of Livingstone in Zambia. The study used multiple regression models to find out the relationship between dependent and independent variables. The study found that there was positive impact of ICTs usage on sales, marketing performance, room occupancy, profitability and credit facilities. The study found negative relationship between internet and profitability of the firm due to higher costs of internet access. The study suggested that the firms should work together as a pool to reduce internet costs, such as, the use of trivago.co.zm; booking.co.zm; hotels.com; agoda.com; expedia.com; etc.