Cultural Values Reflected in Arab and American Television Advertising

Kalliny, Morris; Gentry, Lance

doi:10.1080/10641734.2007.10505205

Cited by 56 publications

(26 citation statements)

References 36 publications

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“…According to Wilson (1996), the Arab world is predominantly influenced by religious values based on Islamic principles. Most Arabs are Muslims (Kabasakal & Bodur, 2002), who are guided by the Qur'an and Sunna (Prophet Mohammed oral tradition) in their lives (Ali, 1999), therefore, they are likely to adopt them as important guides for what is culturally suitable in their daily activities (Kalliny & Gentry, 2007). Arab culture is affected by the Islam's dominant values, because language, social structure, and economic philosophy are thoroughly engrained in Islam and most Arabs consider Islam as a complete way of life (Lawrence, 1998;Kalliny, 2010;Kavoossi, 2000).…”

Section: Arab Culture and Cultural Frameworkmentioning

confidence: 99%

A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Chun¹,

Singh²,

Sobh³

et al. 2015

Journal of Global Marketing

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This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and Western worlds. Thus, we conducted content analysis to examine the cultural values on websites from Arab countries and the U.S. The results suggest that local websites of Arab countries and the United States tend to differ significantly from each other on cultural contents. The proposed cultural findings can serve as a guide for creating culturally congruent international websites.

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Section: Arab Culture and Cultural Frameworkmentioning

confidence: 99%

A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Chun¹,

Singh²,

Sobh³

et al. 2015

Journal of Global Marketing

View full text Add to dashboard Cite

show abstract

“…Concordant with the rating in this dimension, Attiyah [84] identified this characteristic as one of the features of the Arab business organization, which often results in a lack of performance appraisal and the absence of job goals and career paths. He argues that this is a consequence of the strong emphasis on religious norms and values, causing Arab nations to be more traditional and oriented towards the past [67,77]. Another factor is the concept of "fate" in the religion of Islam, which is claimed to impact this dimension negatively.…”

Section: Characteristics Of Arab Marketsmentioning

confidence: 99%

“…The most important driver of Arab culture is religion, or, to be more specific, Islam [67,68]. Not only has Islam remained an important source from which the cultural fabric of Arab society gains its patterns [69,70], but also research has repeatedly shown that the Qu'ran, the central religious text of Islam, provides the moral framework that guides social exchanges.…”

Section: Characteristics Of Arab Marketsmentioning

confidence: 99%

Success through Trust, Control, and Learning? Contrasting the Drivers of SME Performance between Different Modes of Foreign Market Entry

Holtgrave

Onay

2017

Administrative Sciences

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Globalization and international competition have driven a large number of small-and medium-sized enterprises (SMEs) to enter foreign markets. However, current knowledge on which factors determine SMEs' foreign market performance and secure their success is limited. Using empirical data on 280 German SMEs' activities in Arab markets, we contrast the performance effect of trust with those of control and learning (three of the most prominently studied success factors) across three different structural modes of market entry: non-equity entry, cooperative entry, and wholly-owned subsidiaries. Our results reveal marked differences between the three entry modes and we offer a detailed discussion of the underlying structural and cultural reasons. Consequently, this study allows for a comprehensive understanding of the determinants of SMEs' foreign market performance and provides relevant advice as to which managerial approach to emphasize for which mode of foreign market entry.

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“…Cultural values have been traditionally a subject of the research in international marketing as advertisers are in constant search for strategies that are relevant to expectations and needs of people in a particular culture [12,13,14] whether they are placed in similar cultural contexts, for example, British and American [15,16] or function in societies that are commonly regarded as distinctive in relation to values shared by discourse community, such as the US and China [17,18], the US and Japan [19,20], the US and Arab countries [21], the US and Korea [22].…”

Section: Introductionmentioning

confidence: 99%

Corpus-Assisted Study of Discursive Practices in Russian-language Car Advertisements

Kochetova¹,

Kononova²,

Rubert³

2017

Proceedings of the 7th International Scientific and Practical Conference "Current Issues of Linguistics and Didactics: The Inte

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Abstract-Even though the advertising discourse has been extensively researched, there is a lack of corpus-assisted studies in this field with regard to Russian-language advertising. The paper addresses the gap by using the corpus approach to provide insights into discursive practices in Russian-language car advertisements through investigation of the keywords identified with SketchEngine software tool. The research draws on the corpus of approximately 80,000 words that contains Russianlanguage advertisements available from websites of car dealers in Russia, which is divided into three sub-corpora comprising texts for cars in different price segments. To complete a comparative analysis that would bring out similarities and differences in the advertising strategies and reveal nuances in patterns of meaning, the key word data in each sub-corpus were compared against each other. The results show that lexical choices might be indicative of different discursive practices revealing distinctive sets of cultural values used for pragmatic purposes. Based on a close reading of the advertisements and a search for discursive tendencies, common and specific conceptual metaphors employed in featuring an automobile have been revealed. It was found that though the conceptualization of car rests on similar metaphors across the corpus, they have different entailments and metaphoric interpretation in different price categories.

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Cultural Values Reflected in Arab and American Television Advertising

Cited by 56 publications

References 36 publications

A Comparative Analysis of Arab and U.S. Cultural Values on the Web

A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Success through Trust, Control, and Learning? Contrasting the Drivers of SME Performance between Different Modes of Foreign Market Entry

Corpus-Assisted Study of Discursive Practices in Russian-language Car Advertisements

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