A Comparative Analysis of Arab and U.S. Cultural Values on the Web

Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun

doi:10.1080/08911762.2014.991015

Cited by 24 publications

(22 citation statements)

References 64 publications

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“…Culture of all different aspects plays an important role in shaping online users’ localization expectations (Chun et al, ). Localization of VA, much like website localization, is the process of adapting the web content to the end user's cultural and locale‐specific expectations.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Moriuchi

2019

Psychology and Marketing

196

179

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E‐commerce shopping has gradually become a norm in consumers’ choice of shopping channel and part of this shopping process is aided by advance technologies including voice assistants (VA). There is a variety of artificial intelligence that is being developed in the market currently, and one of which has gradually gained its presence or information acquisition is the VA. In this paper, we propose a model that investigates the technology acceptance model constructs (perceived ease of use and perceived usefulness) and its effect on the engagement and loyalty between VA and consumers. Our model also investigates the moderating role of localizing VA between transactional and nontransactional based online activities. This study highlights the implication of technology integration in an e‐commerce environment.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Moriuchi

2019

Psychology and Marketing

196

179

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“…Cohen kappa was chosen as a conservative reliability coefficient, as it yields agreement beyond chance only and it is appropriate when using two coders for the analysis of categorical data (Neuendorf, 2017). This coefficient had been also used in previous studies that analyzed cultural differences on the web (e.g., Chun et al, 2015;Stepchenkova et al, 2014). The resulting Cohen kappa statistics for the cultural and mise en scene dimensions were the following: COL-IND for post image (0.92), COL-IND for post caption (0.62), PD (0.61), HC-LC (0.47), Composition (0.96), Angle (0.81), and Scale (0.75).…”

Section: Manual Content Analysismentioning

confidence: 99%

Analyzing cultural tourism promotion on Instagram: a cross-cultural perspective

Mele

Kerkhof

Cantoni

2021

Journal of Travel & Tourism Marketing

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A lack of cross-cultural research has been identified regarding cultural tourism promotion on social media. Using the dimensions of Collectivism-Individualism, Power Distance, and High-Context vs. Low-Context communication, we content analyze cultural value differences in Instagram posts promoting cultural tourism -published by the national tourism organizations of Chile, Portugal, USA, and Netherlands. In addition, an automated content analysis is conducted using the software LIWC2015 to examine linguistic differences between collectivist and individualist destinations' posts. Findings show that cultural tourism promotion on Instagram differs across cultures, highlighting the importance of adapting online content when addressing culturally distant markets.

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“…Furthermore, studies examining the link between Islamic beliefs and consumption are even scarcer. Most of the marketing studies in the Middle-East have focussed on comparing advertising and cultural values between the Middle-East and Western countries, namely the US (e.g., Kalliney et al 2011;Chun et al, 2015). These studies show that although there are some similarities, there are significant differences in terms of culture.…”

Section: Introductionmentioning

confidence: 99%