Student proclivity to start a venture can be affected not only by the university environment where they are exposed to entrepreneurship, but also by perceptions of how desirable entrepreneurial behavior is considered to be in a given society. Based on an embeddedness perspective, and using a sample of students from 26 countries and 489 universities, evidence is produced of significant positive relationships between both curricular and co-curricular programing and student start-up activities, with specific cultural dimensions moderating these impacts. University seed funds for students negatively impact the scope of start-up activities. Implications are drawn for educators and policy makers.