Critical Success Factors for Wine Tourism

Getz, Donald; Dowling, Ross; Carlsen, Jack; Anderson, Donald J.

doi:10.1108/eb008698

Cited by 112 publications

(110 citation statements)

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“…This indicates that the geographic factor has little influence on golf development in China in relations to its luxury features and confirms the results of previous studies (Costa, 2008;Douglass, 2000;Getz, et al, 1999;Middleton & Clarke, 2012) All interviewees also agreed with this finding, as shown by the following statement: "I do not think geographic factors have a great influence on golf development. It does not change.…”

Section: Resultssupporting

confidence: 87%

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

Zhang

Omar

Tjandra

2016

JOB

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This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest golf complex in the world and in recent years the market is growing at its fastest pace. Due to rapid economic growth and the emergence of a large number of wealthy people, it has been argued that the consumption of luxury will increase. However, little research has been carried out to answer the question why a foreign game could develop so robustly, and the key factors that have contributed to its growth in relation to its unique features. Both questionnaire and in-depth interviews were adopted in the study. Valid questionnaire responses were collected from 213 golf managers in China. The results were supported by evidence from interviews with 5 experienced golf course managers who have worked in several golf courses around China. It is found that that the economic and cultural factors are the key market growth factors for the development of golf as a luxury product in China. The findings also discuss how political, economic, cultural, technological, geographic and environmental factors are influencing current and future golf development. This paper will help practitioners to understand their external business environment and implement innovative strategies.

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Section: Resultssupporting

confidence: 87%

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

Zhang

Omar

Tjandra

2016

JOB

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“…Within the wine tourism destination literature, a number of researchers have analyzed the critical factors for success in wine tourism Howley & van Westering, 2008), wine routes (Bruwer, 2003), collaborations between wineries and local communities , wine festivals (Veres, Clark, & Golbourne, 2008), wine tasting rooms (Alonso, Sheridan, & Scherrer, 2008), and wine seasonality (Getz, Dowling, Carlsen, & Anderson, 1999), among other topics. However, only a limited number of studies have investigated the importance of branding and brand equity for wine tourism destinations and the determinants of wine tourism destination brand equity (e.g., Lockshin & Spawton, 2001;Nowak & Washburn, 2002).…”

Section: Introductionmentioning

confidence: 99%

A model of tourism destination brand equity: The case of wine tourism destinations in Spain

2015

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“…Getz & Brown (2006) 6 Enoturismo e estratégias de coopetição: desafios As relações entre stakeholders devem ser ancoradas em redes co-opetitivas, aproveitando as habilidades e as sinergias dos parceiros (Dodd, 1995;Hall et al, 1997;Getz et al, 1999;Beverland et al, 1998 …”

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Turismo de vinho: um catalisador do desenvolvimento rural, através de estratégias de coopetição

Salvado

2017

Ágora

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Resumo: As indústrias do vinho e do turismo são "os dois lados da mesma moeda", identificadas como parceiros naturais simbióticos, podendo ser classificados como um ecossistema catalisador do desenvolvimento rural. O turismo do vinho é um excelente veículo de resgate da memória e da construção de uma identidade cultural, garantindo a continuidade das tradições ao longo das gerações, resultante do processo de socialização, onde o indivíduo aprende e interioriza o sistema de valores, de normas e comportamentos de uma determinada cultura. Este tema valoriza as "velhas" atividades rurais e desenvolve outras, investigando oportunidades e fatores de competitividade que existem em cada região. O estudo identifica dinâmicas competitivas que possam moldar o ecossistema do enoturismo usando dados de uma amostra de conveniência de 51 empresas ligadas à indústria do vinho em Portugal. Para alcançar o sucesso empresarial e o desenvolvimento territorial, serão necessárias estratégias de coopetição, criar uma oferta de produtos inovadores e distintivos e promover os produtos endógenos de cada região. Os resultados mostram uma relação complexa entre os stakeholders dentro do ecossistema, com limitadas práticas de cooperação. Foi concluído que, para o enoturismo criar mais-valias sustentáveis nas regiões, é crucial reforçar as parcerias e fortalecer estratégias ganhaganha de coopetição que envolvam todos os stakeholders e ainda garantir uma harmonização da visão e dos objectivos de cada parceiro, alinhados com a especialização inteligente das regiões e focados no crescimento e desenvolvimento sustentáveis dos territórios.Palavras-chave: Desenvolvimento rural. Turismo de vinho. Coopetição. Abstract:The wine and tourism industries are "two sides of the same coin", identified as natural symbiotic partners, classified as a catalytic rural development ecosystem. Wine tourism is an excellent vehicle for the recovery of memory and the construction of a cultural identity, guaranteeing the continuity of traditions throughout the generations, resulting from the process of socialization inherent to it, where the individual learns and internalizes the values and behaviors of a given culture. This theme highlights the "old" rural activities, investigating regional opportunities and competitiveness factors. The study focuses on identifying the competitive dynamics that shape the wine tourism ecosystem, using a convenience sample of 51 Portuguese wine industry companies. In order to achieve business success and territorial development, it will be necessary coopetition strategies and offer innovative and distinctive products from each region. We find evidence of a declining engagement in some interfirm relationships elements. The results showed a complex relationship among stakeholders, where a limited number of wine tourism organizations establish limited cooperation practices with other partners (public and private entities). For an effective integration inside the Enotourism ecosystem all stakeholders (winery business interests and tourism o...

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Critical Success Factors for Wine Tourism

Cited by 112 publications

References 1 publication

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China

A model of tourism destination brand equity: The case of wine tourism destinations in Spain

Turismo de vinho: um catalisador do desenvolvimento rural, através de estratégias de coopetição

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