Entrepreneurship and innovation education has derived from established university curriculum and the context is set of concepts and tools used in the corporate world. The challenge of transforming a start-up company into a business success needs different capabilities. It goes beyond the development of an idea and writing-up a comprehensive business plan. This study analysed over 200 technology-driven companies which have been created under the formal requirement of a business plan competition since 1996. The objective was to identify drivers for innovation and success. From the results, an agenda of entrepreneurial and innovation education was derived and is discussed.
Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even locally. For gastrotourists, food is the focus and the motivation for the travel. In developed countries the gastrotourism business is booming and has become one of the most dynamic and creative segments of tourism, attracting billions of tourists worldwide. Destination brand strategy is defined as "a plan for defining the most realistic, most competitive, and most compelling strategic reason for the country, region, or city" (Anholt, 2004). Gastro-Tourism can be a driver of destination choice, especially for emerging markets. This paper defines Gastro Destination Branding, and introduces and discusses a conceptual Gastro-Tourism Destination Identity process model to assist various towns, cities, regions and countries to maximize the potential of the growing gastro-tourism market through effective use of destination branding.
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