Turismo de vinho: um catalisador do desenvolvimento rural, através de estratégias de coopetição

Salvado, Josefina Olívia Marques Godinho

doi:10.17058/agora.v19i2.9756

Cited by 3 publications

(4 citation statements)

References 3 publications

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“…This study reveals attractions related to cultural and natural heritage and a general interest in getting to know the region as most valued. This result confirms the eclectic character of rural wine tourism, as “terroir tourism” (Holland et al , 2014), conceptualized within an eco-systemic logic (Salvado and Kastenholz, 2017). Indeed, wine tourism is more than traveling with the objective of visiting, learning about and tasting wine; it also includes the experience of lifestyles, landscapes and culture (Hashimoto and Telfer, 2003).…”

Section: Conclusion Implications Limitations and Future Researchsupporting

confidence: 80%

“…It has been defined in several ways. Among the possible definitions, wine tourism can be understood as a visit to vineyards, wineries, festivals and shows related to wine, of which wine tasting and/or contact with the attributes of a wine region are the main motivating factors for consumers (Hall et al , 2019), although a broader definition of wine tourism has also been accepted, conceptualized in an ecosystemic logic (Salvado and Kastenholz, 2017), as “terroir tourism” or the wider exploration of wine-growing territories (Holland et al , 2014). Correspondingly, wine tourism may be conceptualized as travel with the objective of visiting, getting to know and living experiences in wineries and wine regions, as well as exploring the regions’ culture and local lifestyle, encompassing both the consumption of services and place experiences and, from the region’s perspective, a destination marketing opportunity (Western Australian Tourism, 2000).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Wine tourism can set into value the heritage features (material, immaterial and natural) of the region in which it develops and thus promote the cultural identity and quality of life of its population, also potentially enhancing socioeconomic development (Santos, 2009). Through all these facets and dynamics, and particularly if the destination is able to organize itself in an adequate and articulated manner wisely targeting its most appealing markets (Kastenholz, 2004; Salvado and Kastenholz, 2017), wine tourism in rural areas may contribute to sustainable regional development (Hall et al , 2019; Kastenholz and Costa, 2009). This ambition requires a profound understanding of both: the destination, its resources, the destination’s strength and weaknesses, comparative and competitive advantages, management and qualifying determinants (Crouch and Ritchie, 1999); and existing and potential markets interested in visiting and possibly staying at the destination and leaving positive impacts on it, acknowledging its diversity (Kastenholz, 2004).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement

Cunha

Kastenholz

Silva

2022

IJWBR

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Purpose This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement. Design/methodology/approach This paper presents results from an exploratory study with a quantitative design, including a total of 1,029 survey responses from visitors of three wine routes. A K-mean cluster analysis was carried out, and the emerging groups of wine tourists were statistically compared (ANOVA or Chi-squared test). Findings Participants present a demographic profile of the wine route visitor similar to that found in other studies, with an average involvement with wine. There were three clusters of wine tourists, with different levels of involvement with wine: less wine-involved; medium wine-involved; and highly wine-involved. Significant differences between the three mentioned categories are visible for gender, age and attractions visited and expenses, suggesting the possibility of a differentiated market approach. Additionally, most respondents report high interest in a variety of attractions that are not exclusively wine-related. This finding supports the conceptualization of (particularly rural) wine tourism as “terroir tourism.” Research limitations/implications The pandemic context in which data collection was undertaken led to a smaller sample than expected, which was also more domestic than would have been in “non-COVID” times. Practical implications This study provides relevant insights about visitors of wine routes in Central Portugal, which may resonate in other wine tourism destinations. Implications for both theory and practice are also discussed. Originality/value This paper fulfills an identified need to study the wine tourism market in the Central Region of Portugal and expands our understanding about wine tourists’ profiles, behavior and interests, adding with empirical findings to the debate on heterogeneity in the wine tourist market, the role of wine involvement and of terroir.

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Section: Conclusion Implications Limitations and Future Researchsupporting

confidence: 80%

Section: Conceptual Frameworkmentioning

confidence: 99%

Section: Conceptual Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement

Cunha

Kastenholz

Silva

2022

IJWBR

View full text Add to dashboard Cite

show abstract

“…Wine tourism can be understood as a visit to vineyards, wineries, festivals and others related to wine, with wine tasting and/or contact with the attributes of a wine region being the main attractions for visitors (Hall et al 2019). However, wine tourism can also be conceptualized in a more holistic, ecosystem logic (Salvado and Kastenholz 2017), or as 'terroir tourism', valuing the broader exploration of wine-growing territories, in addition to aspects purely related to wine (Holland et al 2014), with wine sometimes actually being only one (not always essential) part of the tourist experience (Kastenholz et al 2021). Wine tourism is, indeed, more than an activity exclusively focusing on tasting wines, encompassing other activities, such as learning about the history of wine and its production, or the historical heritage of the region, the appreciation of local food and other local products (e.g., handicrafts), the enjoyment of landscape, the involvement with local communities and a whole way of life (Robles 2021).…”

Section: Wine Tourismmentioning

confidence: 99%

Wine tourism market research: Bringing the psychophysiology lab to the field

Pedro Bem-Haja,

Isabel Santos,

Cunha

et al. 2022

ecrm

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Wine tourism is of growing academic and business interest, being also acknowledged as an important driver of rural development. Successful management and marketing decisions, matching visitor demand, requires solid market data. The questionnaire-based survey is one of the most popular approaches to collect quantitative data in tourism, with statistics playing an important role in supporting management decisions. One of the advantages of this data collection method is the possibility of obtaining large amounts of data from large numbers of tourists in a relatively easy, economic, broadly accessible and not too time-consuming way. However, given the subjective character of self-report responses, which are highly influenced by aspects such as social desirability, conscious data processing, validity and reliability of the measures used, many experts argue that questionnaires are insufficient to fully understand human behavior, attitudes and feelings. One way to obtain more objective data is through the use of psychophysiological indicators such as peripheral nervous system measurements, usually collected in the laboratory. The artificial character of this collection method (in the lab) is recognized, however, as its main disadvantage. In the present work, an innovative methodology (through peripheral nervous system measures) for collecting objective data in wine tourism contexts is proposed, thus overcoming the subjectivity of survey data and the possible bias resulting from the collection of objective measures in artificial laboratory contexts. Visitors at two Bairrada wineries wore small portable and wireless sensors to capture their electrocardiogram and electrodermal activity during guided visits to the premises. A small hand-held push button allowed them to register any moment they found particularly interesting or exciting. Signals were recorded on a smartphone by the experimenter, who was part of the visitor group, and who also registered different stimuli and activities along the visit. Additionally, psychophysiological data were complemented by an interview and survey data to enhance the interpretation of results. Preliminary results will be presented, illustrating the potential of this method to produce important and valid evidence in wine tourism, to inform stakeholders about their market and allow better management decisions.

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As características de hospitalidade e comensalidade no polo de turismo cervejeiro de Pinheiros e Vila Madalena (SP)

Falck

Stefanini

Wada

2021

Ágora

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No presente artigo, buscou-se identificar e analisar características de hospitalidade e comensalidade presentes no polo cervejeiro de Pinheiros e Vila Madalena, localizados na cidade de São Paulo (SP), da perspectiva de gestores de estabelecimentos. Caracterizado pela alta concentração de bares e restaurantes especializados em cerveja artesanal, o polo estudado é resultado do avanço da cerveja artesanal no país e no mundo, tendência observada desde 2000. As singularidades da comensalidade, como dimensão de estudo da hospitalidade, permeiam a fruição e divisão igualitária da cerveja artesanal, inferindo particularidades identitárias próprias nos estabelecimentos cervejeiros. Estes se tornam mais que simples ambientes comerciais, desenvolvendo simbiose com o meio no qual estão inseridos – a anti-gentrificação da cerveja artesanal. A associação destes estabelecimentos com os atributos únicos dos bairros estudados conduziu à criação, ainda que involuntária, de um polo de turismo cervejeiro na cidade de São Paulo. Metodologicamente, este estudo caracteriza-se como qualitativo, exploratório e descritivo, e utilizou pesquisa de campo para a coleta de dados, através de entrevistas não estruturadas e observação participante. O referencial teórico foi elaborado a partir de pesquisa bibliográfica e documental. Observou-se a existência e aplicação dos conceitos de hospitalidade e comensalidade como diferenciais estratégicos de condução de negócios cervejeiros da região, como resultados empíricos. Como achados teóricos, os modelos analisados foram comprovados através de evidências, quando aplicadas ao circuito cervejeiro local.

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Turismo de vinho: um catalisador do desenvolvimento rural, através de estratégias de coopetição

Cited by 3 publications

References 3 publications

Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement

Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement

Wine tourism market research: Bringing the psychophysiology lab to the field

As características de hospitalidade e comensalidade no polo de turismo cervejeiro de Pinheiros e Vila Madalena (SP)

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