Corporate social responsibility model for a competitive and resilient hospitality industry

Abstract

Despite in the last decade there was a significant increase in the corporate social responsibility (CSR) literature, little attention has been devoted to shed light on strategic CSR practices in the hospitality industry, especially in the context of developing countries. This paper uses a casestudy methodology to investigate CSR practices of eight hotels in Santa Marta, Colombia. The results show that hotel companies were implementing different CSR behaviors that can be classified as philanthropic-reactive, legal-reactive and active groups. The findings revealed that their CSR activities were intended to add value to their economic performance. Hence, this contribution discusses about these hospitality establishments' individual improvement plans and puts forward a CSR management model for the entire industry. In conclusion, it presents important theoretical as well as managerial implications for practitioners, and proposes future research avenues. The authors suggest that future research should take into account other companies' CSR activities from different industries.

Thriving family businesses in tourism and hospitality: A systematic review and a synthesis of the relevant literature

“…Moreover, it reported that more authors are increasingly investigating their business development, sustainable development and innovation capabilities (Mtapuri et al. , 2021; Peña-Miranda et al. , 2021).…”

“…They are different from other companies. Their form of ownership may facilitate their ability to take critical actions quickly and to respond to a changing marketing environment (Mtapuri, Camilleri and Dłużewska, 2021;Peña-Miranda, Guevara-Plaza, Fraiz-Brea & Camilleri, 2021). Family members may usually have closer ties that enable them to come together and do whatever it takes towards a common purpose, to safeguard their family's health and prosperity.…”

“…Their form of ownership may facilitate their ability to take critical actions quickly and to respond to a changing marketing environment (Mtapuri et al. , 2021; Peña-Miranda et al. , 2021).…”

Sustainable practices in hospitality pre and amid COVID‐19 pandemic: Looking back for moving forward post‐COVID‐19

“…Future research should focus on investigating corporate social responsibility in tourism and hospitality (Madanaguli et al, 2021 ; Peña‐Miranda et al, 2021 ; Sánchez‐Camacho et al, 2021 ). Future scholars could also investigate the role of corporate social responsibility in the hotel industry in achieving sustainable development goals.…”

Walking the talk about corporate social responsibility communication: An elaboration likelihood model perspective

“…Several researchers investigated the antecedents as well as the outcomes of the consumers’ attitudes toward CSR reporting (Camilleri, 2018a; Jauernig & Valentinov, 2019). Some authors found that CSR communications generated positive transformational effects on organizational performance, including increased awareness of the businesses responsible behaviors among stakeholders, improved image, reputation, and brand equity among other benefits (Camilleri, 2015a; Eccles et al, 2015; Jauernig & Valentinov, 2019; Peña‐Miranda et al, 2021).…”