Walking the talk about corporate social responsibility communication: An elaboration likelihood model perspective

Abstract

Large organizations, including listed businesses, financial service providers as well as public services entities are increasingly disclosing information on their environmental, social and governance (ESG) issues through corporate websites or via social media. Therefore, this research uses valid measures from the Elaboration Likelihood Model (ELM) to explore the individuals’ attitudes toward online corporate social responsibility (CSR) communications. The data were gathered from a structured questionnaire among three hundred ninety‐two respondents (n = 392). A structural equations modeling partial least squares (SEM‐PLS 3) approach was used to analyze the data. The findings revealed that the timeliness, relevance and accuracy of information as well as the source expertise were highly significant antecedents that were affecting the research participants’ attitudes toward CSR communications. This contribution implies that there is scope for content curators to publish quality online information on their business activities to improve their trustworthiness and positive credentials among stakeholders.

Crowdfunding small businesses and startups: a systematic review, an appraisal of theoretical insights and future research directions

“…These project initiators are encouraged to engage with online investors through crowdfunding platforms, to provide feedback relating to products or services, in order to increase their chances of reaching their financial goals (Shahab et al, 2021). Ultimately, it is in their interest to disseminate relevant content to project backers for transparency purposes (Camilleri, 2022), and to improve their credentials with stakeholders.…”

“…In this light, the researchers link key theoretical underpinnings relating to social capital (Groza et al, 2020;Lin and Wang, 2021;Rezaei et al, 2020;; Yang and Koh, 2022;Zheng et al, 2014), stakeholder engagement (Camilleri, 2022;Freeman, 1984;Valančienė and Jegelevičiūtė 2014), resource based view (RBV) (Barney, 1986;Lagazio and Querci, 2018;Wernerfelt, 1984;Mitrega et al, 2021), technology adoption (Ajzen, 1991;Davis, 1989;Rahman et al, 2020;Shneor and Munim, 2019) and to the diffusion of innovations (Bento et al, 2019;Presenza et al, 2019;Rogers, 2003;Yang and Lee, 2019;Yang et al, 2016), among others, to better explain the acceptance and use of disruptive crowdfunding platforms among different stakeholders, including project initiators as well as crowd-investors.…”

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“…Los valores organizacionales y la comunicación institucional fueron otras dos dimensiones que mostraron niveles de correlación significativos. Ambas están influenciadas por el comportamiento de las dimensiones anteriormente analizadas y de igual modo han sido objeto de análisis y de corroboración de su influencia por investigaciones previas (Barchiesi y Fronzetti Colladon, 2021;Camilleri, 2022;Kim, 2022;LaVan et al, 2022;Miethlich et al, 2022;Al-Shammari et al, 2022;Foncubierta-Rodríguez, 2022).…”

“…Considerada como un factor estratégico para la supervivencia y desarrollo de las organizaciones (Soliz Aguayo, 2017;Rodríguez Cala et al, 2019;Ibarra Padilla, 2014;Carrillo Punina, 2017), la RSC no es un fenómeno reciente, pero ha adquirido mayor notoriedad e interés en los últimos años (Akyıldız, 2021;Barchiesi y Fronzetti Colladon, 2021;Bhumika et al, 2022;Jouber, 2022;Tosun et al, 2022;Al-Shammari et al, 2022;Anlesinya y Abugre, 2022;Blasi y Sedita, 2022;Conte et al, 2022;Camilleri, 2022;Kim, 2022;Karatas-Ozkan et al, 2022;Madero Gómez et al, 2022;Rintala et al, 2022;Miethlich et al, 2022;Silva et al, 2022). Se ha convertido en una nueva filosofía de gestión de las organizaciones a nivel mundial, razón por la cual el Consejo Mundial de Empresas para el Desarrollo Sostenible (CMEDS) ha diseñado un grupo de estrategias a nivel empresarial enfocadas en los principios de la RSC (Soliz Aguayo, 2017).…”

Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China

“…We shouldn’t be surprised that businesses have begun utilizing social media marketing strategies in response to the explosive growth of social media adoption. These include marketing strategies such as public relations and advertising in addition to community engagement and corporate social responsibility ( Camilleri, 2022 ). More support for a CSR program could be gained by including customers in communicating about it ( Aktan et al, 2022 ).…”