This study reviews and synthesizes the contemporary literature focusing on the role of corporate social responsibility (CSR) in the hotel industry over the period 2006-2015. The revision process has covered articles meeting two conditions: first, articles focusing exclusively on the hotel industry (not on the tourism sector as a whole) and, second, the issue of CSR is addressed from a broader perspective (economic-social-environmental) and not only environmental. A total of 48 papers have been identified and grouped in three streams of research: CSR-Practices, CSR-Reporting, and CSR-Impacts; the last one been divided into two sublines of research: one from the consumer perspective (Marketing) and the second from the company’s perspective (Firm Business-Performance). For every line, the variables and topics studied are also established. The research lines “Practices” and “Impacts” have received a similar amount of research interest although there is a growing research interest in the impacts of CSR during recent years, either internal or external. Despite this fact, consumer reactions to CSR and the link between CSR and corporate financial performance (CFP) are still important gaps regarding research on CSR in the hotel industry. It is also worth to highlight that a key CSR stakeholder for hotels, like the local community, is particularly underresearched. Additional gaps of research are identified and suggestions for future lines of research are provided.
Despite in the last decade there was a significant increase in the corporate social responsibility (CSR) literature, little attention has been devoted to shed light on strategic CSR practices in the hospitality industry, especially in the context of developing countries. This paper uses a casestudy methodology to investigate CSR practices of eight hotels in Santa Marta, Colombia. The results show that hotel companies were implementing different CSR behaviors that can be classified as philanthropic-reactive, legal-reactive and active groups. The findings revealed that their CSR activities were intended to add value to their economic performance. Hence, this contribution discusses about these hospitality establishments' individual improvement plans and puts forward a CSR management model for the entire industry. In conclusion, it presents important theoretical as well as managerial implications for practitioners, and proposes future research avenues. The authors suggest that future research should take into account other companies' CSR activities from different industries.
This study identifies the determinants of corporate social responsibility (CSR) application in the hotel industry of the Colombian Caribbean. A structured CSR questionnaire was applied to a sample of 224 hotels and multivariate statistical analysis was carried out with the support of the DYANE software. The findings suggest that the degree of CSR application is influenced by the size, age, category, type of contract, financial performance, and level of investment in innovation of the establishments; as well as by the sex, age, level of education, and degree of the directors’ autonomy in CSR-related decision-making and their motivations and perceived obstacles. This study on CSR is one of the first that has been applied in the hotel industry of the Colombian Caribbean and the results have important theoretical and practical implications to academia and the hospitality industry. Businessmen have valuable information to improve the levels of CSR in their companies and therefore contribute to a more responsible and sustainable tourism development in the Colombian Caribbean. Future research should include other variables like the type of corporate governance and the risk appetite of the decision-making body of the hotel and the social responsibility of all the stakeholders implicated in the destination.
Resumen Durante la última década, los académicos han mostrado un evidente interés en el estudio de la responsabilidad social empresarial (rse), sin embargo, en la literatura científica son escasos los trabajos sectoriales en el tema, más aún en el sector turístico y, en específico, en el hotelero. Con el objetivo de identificar el estado actual de la investigación de la rse en el sector hotelero, en el presente trabajo se hace un rastreo sobre los artículos más importantes de revisión bibliográfica en materia de rse desde el ámbito general del management, seguido de un amplio análisis y revisión de la literatura científica de rse producida en la industria hotelera durante los últimos diez años. Se concluye que sigue siendo escasa la investigación de la rse en el sector hotelero, y que sus trabajos han estado dirigidos al análisis de prácticas de rse, accountability, marketing y la relación con los resultados financieros. Palabras clave:Responsabilidad social empresarial, turismo, sector hotelero, prác-ticas, accountability, marketing, resultados financieros. AbstractDuring the last decade, academics have shown a clear interest in the study of Corporate Social Responsibility (csr), however, in the scientific literature the sectorial studies and researches on the subject are scarce and even more, in the tourism sector and specifically, in the hotel sector. In order to identify the current state of research on csr in the hotel sector, in this paper a trace on the most important articles on literature review on csr from the general scope of Management was done and it was carry out a comprehensive analysis and review of the scientific literature on csr in the hotel industry produced for the past 10 years. It is concluded that research on csr in the hotel sector is still scarce and its studies has been directed to the analysis of 138D a v i d D a n i e l P e ñ a M i r a n d a , A n t o n i o G u e v a r a P l a z a , J o s é A n t o n i o F r a i z B r e a Rev. Turismo y Sociedad, vol. xviii, enero-junio 2016, pp. 137-158 csr practices, accountability, marketing and the relationship with financial performance.
fue aplicado el método del estudio de caso, para concluir que las empresas hoteleras se ubican dentro de un rango de aplicación mínimo, bajo y medio. De igual manera, se encuentran clasificadas en los grupos de reactivas-filantrópicas, reactivas-legales y activas, dando una mayor importancia y valoración al desarrollo de actividades económicas relacionadas con clientes, producto, trabajadores y proveedores locales. En relación a las implicaciones, el estudio brinda información útil en materia de RSE, para mejorar la toma decisiones, tanto de los propietarios de los hoteles, como de sus stakeholders más influyentes. En concreto, para el empresario, en gestión y operación; para el dirigente político, en política pública del sector; para el cliente, en decisiones de compra; para la academia, en decisiones sobre investigaciones en marcha o nuevas investigaciones; y para la comunidad local, en control y seguimiento que 1 Facultad de Ciencias Empresariales y Económicas. Carrera 32 No. 22-08. Santa Marta (Colombia). ddpena@ unimagdalena.edu.co
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