Cooperation tendencies and alternative milk marketing channels of dairy producers in Turkey: A case of Menemen

Abstract

Abstract:The aims of this study are to determine the cooperation of milk producers and to analyze the milk marketing structure in Menemen-Izmir, West Turkey. According to the results of this study, 70% of the producers are the shareholders of the cooperatives, 49.2% of the producers are members of the National Chamber of Agriculture. In this study, 47.20% of total milk production in the farms is marketing to street sellers, 36.11% is marketing to small scale milk processing plants, 10.1% is marketing directly to consumer and 6.6% is marketing to dairy factories. Also, feed prices in the market are 5% higher than the prices of cooperatives. The main problems related to organization and marketing together are the lack of knowledge in production, low milk prices and the high cost of production. Key words: milk production, milk marketing, cooperative, organizationAbstrakt: Cílem této studie je analyzovat družstevní spolupráci a marketingovou strukturu producentů mléka v Menemen--Izmiru v Západním Turecku. Podle výsledků této studie je 70 % producentů podílníky družstev a 49,2 producentů je členy Národní zemědělské komory. 47,2 % celkové produkce mléka zemědělských podniků je prodána pouličním prodavačům mléka, 36,11 % menším zpracovatelským podnikům, 10,1 % je prodáváno přímo spotřebitelům a 6,6 % mlékárnám. Tržní ceny krmiv jsou o 5 % vyšší než ceny družstev. Hlavním problémem ve vztahu k organizaci a marketingu je nedostatek znalostí v produkční oblasti, nízké ceny mléka a vysoké náklady produkce.

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