Consumo verde: um estudo transcultural sobre crenças, preocupações e atitudes ambientais

Abstract

Embora os jovens universitrios, em diferentes pases, tenham um acesso crescente s informaes sobre prticas ambientais, isso no significa que haja o desenvolvimento de uma conscincia que leve a boas prticas de consumo verde. Com a utilizao de uma nova escala, aplicada em 2372 estudantes universitrios do Brasil, Argentina, Chile, Mxico, Portugal e Espanha, foi averiguado se a percepo ambiental desses jovens se manifesta por meio de um constructo razoavelmente estruturado em torno das crenas, preocupaes e atitudes ambientais, analisando os impactos dessas dimenses nas prticas de consumo. Foi possvel concluir que, embora haja similaridades entre os jovens da Amrica Latina e do grupo denominado Ibria (formado pela Espanha e Portugal), h diferenas importantes sobre como essa percepo est estruturada. Os ibricos tm uma motivao de ordem antropocntrica, ligada preservao de recursos para o futuro, enquanto os latino-americanos tm uma viso mais holstica, em que as crenas ambientais atuam como antecedentes importantes. Entre os dois grupos, h tambm diferenas sobre a possibilidade de conciliar o desenvolvimento econmico e a preservao ambiental. Verificou-se que o chamado consumo verde uma resposta s preocupaes ambientais para dois grupos, com influncia reduzida de outras dimenses, o que repercute nas estratgias de marketing que podem ser adotadas.DOI: 10.5585/remark.v12i3.2592

Analysis of Environmental Attitudes and Behaviors: An Exploratory Study With a Sample of Brazilian University Students

“…On the one hand, the economic situation and a natural environment that has suffered less degradation than in Europe, allow for a more holistic outlook on human-nature relationships and nature being considered as a resource that favors the country's development. This perspective is in agreement with the studies of Côrtes & Moretti (2013) and Côrtes, et al (2016).On the other hand, the opposition detected between anthropocentric and ecocentric paradigms in economically developed areas like the USA and Europe (BECHTEL ET CORRAL--VERDUGO & ARMENDARIZ, 2000;HERNÁNDEZ, ET AL., 2001) seems to suggest the impossibility of reconciling development and human well-being with the environmental preservation. It may be possible that the revolution promoted by ecological movements (CASTELLS, 1997), which have taken deeper root in Western culture, is responsible for this radical opposing stances between human development and the conservation of nature, which are not seen in other contexts.…”

“…For the studied group, environmental conservation to improve human well-being, the perception of a connection with nature and feelings of an emotional affinity with nature all seem linked in the same direction. These results were contrary to those found when studying Spanish univerity students (AMÉRIGO et al, 2012;CÔRTES & MORETTI, 2013;HERNÁNDEZ et al, 2001), and indicate that the use of onedimensional scales to measure attitudes towards the environment may not be appropriate, since it would depend on the socioeconomic and cultural context where this measure had been designed. There might therefore be items within a one-dimensional measure which may be considered to be either favorable or unfavorable towards the attitude in question, depending on the country/culture to which it is applied.…”

“…When compared to students from the USA, Chilean students obtained lower scores for variables whose content is based on individualistic aspects, such as attitudes and beliefs, and higher scores for variables grounded on collectivist aspects, like social norms. Côrtes and Moretti (2013) consider that the most holistic view, in which environmental vision and economic growth are reconciled, is prevalent in Latin America. According to them, as in Latin America there is a greater heterogeneity in the distribution of income and a lack of quality social services, young people consider economic growth as a way to improve living standards and social conditions.…”

Environmental Behavior: A Comparative Study Between Brazilian and Portuguese Students

“…To enable the collection of data, by means of a survey, the research tool developed by Côrtes and Moretti (2013) was used and is available in Annex A. The Likert scale was also used.…”

“…A survey was conducted using research tools developed by Côrtes and Moretti (2013), applied to 1035 students. A specific bibliography was used to design the methodological actions (GERRING, 2012;CRESWELL, 2009), and the development of this research was initiated by a revision of the literature, as follows.…”