2014
DOI: 10.22146/bpsi.11460
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Consumer Behaviour at the Generic Level: Theoretical Perspectives

Abstract: Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer decision making,henceforth the generic level. It is importantto note that neither money nor unexpec-tedness defines the generic level. Althoughthere are plenty of examples of receiving awindfall, gifts and lottery prize… Show more

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Cited by 5 publications
(5 citation statements)
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“…High-calorie food and beverage consumption habits can be influenced by the ease of ordering food through online applications. In addition to the delicious taste, buyers feel a pleasant experience because of how easy it is [ 10 ]. Another problem was that it was found that there was no nutritional information relating to the food and beverages sold through the online food and beverage ordering applications, from either Grab Food or Go Food.…”
Section: Introductionmentioning
confidence: 99%
“…High-calorie food and beverage consumption habits can be influenced by the ease of ordering food through online applications. In addition to the delicious taste, buyers feel a pleasant experience because of how easy it is [ 10 ]. Another problem was that it was found that there was no nutritional information relating to the food and beverages sold through the online food and beverage ordering applications, from either Grab Food or Go Food.…”
Section: Introductionmentioning
confidence: 99%
“…Metz has classified the AUC value into five different parts, namely 0.5 -0.6 (very weak accuracy), 0.6 -0.7 (weak accuracy), 0.7 -0.8 (medium accuracy), 0.8 -1 (high accuracy) [33]. The AUC value in this study was 0.90, which indicates that this study is very accurate.…”
Section: Discussionmentioning
confidence: 56%
“…The economic theory of self-control, proposed by Thaler and Shefrin in 1981, is based on the premise that individuals can be modeled as organizations that must make choices between immediate consumption and future consumption (Albrecht and Iyengar, 2021; Energy-saving behavior Thaler and Shefrin, 1981). This theory acknowledges the tendency of individuals to struggle with self-control and make decisions that may not align with traditional economic models (Hidayat, 2014). By incorporating the concept of self-control, this theory recognizes that individuals often face conflicts between short-term desires and long-term goals, leading them to adopt various strategies, such as pre commitment or self-imposed constraints, to overcome their self-control failures and make more rational decisions (Sompel et al, 2020).…”
Section: Literature Reviewmentioning
confidence: 99%