Suppose you had unexpectedlyreceived some money, for instance a gift ora lottery prize. What would you like to dowith the money? Why the action you choseto do is of much importance to you? Whatwould you like to achieve by that action?This is a simple illustration of the genericlevel of consumer decision making,henceforth the generic level. It is importantto note that neither money nor unexpec-tedness defines the generic level. Althoughthere are plenty of examples of receiving awindfall, gifts and lottery prizes being twoof them, the generic level also concernssituations when expectations rule. Forexample, people may expect to receive abumper bonus, an extra profit, a taxreturn, gain excessive money from a pre-vious budget, or even to inherit somevaluable assets from their beloved parents.To a certain degree, people in suchsituations must ponder of the differentways to utilize the money. The definingfeatures of the generic level concern themental processes of decision making inwhich an individual is trying to allocate aconsumer resource into different cate-gories of activities (Van Veldhoven &Groenland, 1993).
Kota Bukittinggi yang berada pada posisi strategis jalur silang perekonomian wilayah regional Sumatera dan sebagai Pusat Kegiatan Wilayah dalam rencana tata ruang Provinsi Sumatera Barat menyebabkan tingginya kunjungan masyarakat ke Kota Bukittinggi sehingga meningkatkan kebutuhan akan lokasi parkir. Masyarakat dan pengunjung Kota Bukittinggi saat ini masih kesulitan dalam mencari lokasi dan mengetahui informasi regulasi parkir resmi yang ada. Sistem Informasi Geografis (SIG) merupakan sistem informasi yang mengelola data spasial dan didukung data non spasial kemudian menyajikan informasi dalam bentuk peta berdasarkan letak geografis objek. pemanfaatan SIG berbasis website dapat menjadi solusi bagi masyarakat dan pengunjung Kota Bukittinggi sebagai kanal informasi terkait sebaran lokasi dan regulasi parkir resmi sebagai upaya pencegahan parkir liar dan pungutan liar. Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi. Pembuatan aplikasi SIG berbasis website untuk memetakan sebaran lokasi parkir resmi Kota Bukittinggi ini menggunakan bahasa pemrograman PHP dan DBMS MySQL serta Leaflet JS dan OpenStreetMap sebagai pengelola peta digital.
The existence of brokers in administrative services raises various perceptions among the public. Some people think that the presence of brokers as one of the negative image bearers of the organization, and some people perceive it as a positive thing. Therefore, this article is here to explain the public perception toward the use of brokers with the research located at Kolaka Ferry port. This research uses quantitative methods with data sources derived from the results of questionnaires and supported by secondary data related to the use of brokerage services and ticketing services at ports. The research data were then analyzed descriptively by percentage, starting with calculating the respondent's value for each aspect, recapitulating the value, calculating the average value, and calculating the presentation. The results showed that the people in Kolaka Regency felt happy and were helped by the presence of brokers. Unofficial ticket services are the reason people prefer to use brokerage services when buying tickets. Brokers who provide services will not be held responsible when people are caught using their services. In addition, the community supports the provision of punishment when a port manager is involved in the practice of brokering.
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