“…Furthermore, economic development has created social change, which is characterized by digital transformation (Cennamo, Dagnino, Di Minin, & Lanzolla, 2020;Denicolai, Magnani, & Alegre Vidal, 2020;Zaoui & Souissi, 2020). Digitalization modifies the entire structure of the business model (Saebi, Lien, & Foss, 2017;Volberda, Mihalache, Fey, & Lewin, 2017) and revolutionizes the way companies do business as well as changes the way they relate to consumers (Bouwman, Nikou, Molina-Castillo, & de Reuver, 2018).…”