“…2013; Linde et al, 2021). This requires providing stability, displaying compliance, and ensuring conformity (Autio, 2022;Lingens, Huber, et al, 2022). While orchestrators have traditionally been large, established firms, recent research shows that small firms, startups, and even marginal firms can assume the role of orchestrators (Cui et al, 2019;Lingens, Miehé, et al, 2021).…”