This study has two objectives: wanting to know the tendency of Self-Employed in the COVID-19 red zone to maintain income levels and the predictive probability of using digitalization to maintain income levels in the COVID-19 Pandemic Era. Secondly, wanting to know the socio-demographic factors of Self-Employed in the red zone and have used a digital approach in their work to maintain income levels during the COVID-19 pandemic. Data sourced from Sakernas August 2020, with logistic regression analysis method. Self-Employed in the red zone of COVID-19 have a lower tendency than those who work in the green zone of COVID-19 to maintain their income level. On the other hand, Self-Employed who have been digitized have a greater probability of increasing their income. Furthermore, Self-Employed with a digital approach who do not work in crowds, do not experience a decrease in working hours, have high skills, and live in villages have a greater probability of maintaining income levels in the red zone of COVID-19.
Agriculture takes an important role for economy by more than 14% of economic contribution. Nevertheless, it has indirective effects, where it has commonly a negative impact, but somehow in the long term, offers a better environmental service. This study, therefore, aimed to evaluate both impact by estimating the Indonesia food barn to estimate how far the impact to environment through the Environmental Kuznets Curve (EKC). In order to improve the environmental quality in the long term, the sustainable practices through ecolabelling product have to be conducted. Thus, the evaluation of consumers’ WTP for ecolabelling product has been observed through 300 respondents depicting their preferences. Following by AHP analysis to construct the priority of strategies to develop the sustainable agriculture. Based on the results, EKC model showed it initially leads to environmental damage, but at a certain level, people begin to increase environmental awareness by a decrease of methane (CH4) about 0.12%. It is proved by their WTP where 82.6% respondents were willing to pay for ecolabelling product. Finally, to support sustainable agriculture, reforming the market access is a top priority (0.312 points) which aimed to progressively encourage the farmers’ supply. Otherwise, the pricing strategy becomes the consumers’ main perspective to buy (0.264 points).
Digital Marketing is needed to encourage the acceleration of the Tajuk Tourism Village Pioneer. By using a digital roadtrip model through Instagram, it turns out to be able to promote tourism potential in Tajuk Village, because its main feature is that it features images and videos, so that Instagram users feel they are in the Tajuk Village Tourism Area. Training activities on the use of digital marketing are carried out for young people, as the largest proportion of active Instagram users. With the training carried out, the Tajuk Village youth group can independently design Instagram content for promotional purposes. In the context of accelerating the Pioneer of the Tajuk Tourism Village, a comprehensive synergy is needed from all levels of society. The trick is to encourage active Instagram users in Tajuk Village to follow "Getasan Tourism Village Instagram," and share every moment when doing tourist activities. This is consistent with previous findings that people in the era of social media not only act as recipients of information, but also as information givers. The content created is expected to be useful for tourists in their decision making. Abstrak Digital Marketing diperlukan untuk mendorong akselerasi Rintisan Desa Wisata Tajuk. Dengan menggunakan model digital roadtrip melalui Instagram, ternyata mampu untuk mempromosikan potensi wisata di Desa Tajuk, karena fitur utamanya yang mengunggulkan gambar dan video, sehingga pengguna Instagram merasa berada di Kawasan Wisata Desa Tajuk. Kegiatan pelatihan pemanfaatan digital marketing dilakukan kepada penduduk usia muda, sebagai proporsi terbesar pengguna aktif Instagram. Dengan pelatihan yang dilaksanakan, kelompok pemuda Desa Tajuk dapat secara mandiri merancang konten Instagram untuk tujuan promosi. Dalam rangka akselerasi Rintisan Desa Wisata Tajuk, diperlukan sinergi yang menyeluruh dari semua lapisan Masyarakat. Caranya dengan mendorong pengguna aktif Instagram di Desa Tajuk untuk mengikuti “Instagram Desa Wisata Getasan,” dan membagikan setiap momen ketika melakukan aktivitas wisata. Hal ini sesuai dengan temuan sebelumnya bahwa orang-orang di era media sosial tidak hanya berperan sebagai penerima informasi, tetapi juga sebagai pemberi informasi. Konten yang dibuat digharapkan bermanfaat bagi wisatawan dalam pengambilan keputusan mereka.
The objective of this study is to analyze the value of Willingness to Pay (WTP) of eco-friendly agricultural products and the factors that influence it. The analytical method used was the contingent valuation method (CVM) and logistic regression analysis. The results show that the total number of WTP in West Java is IDR 620,000, meaning that there will be an additional value of eco-friendly agricultural products by 620,000 for each sale. Then, the total number of WTP in Central Java is IDR 580,000 and then the total number of WTP in East Java is IDR 532,000. Based on the results of the logistic regression estimation, it shows that the variables that have a significant effect on the willingness to pay for eco-friendly agricultural products in West Java include gender, education, marital status, number of family dependents, income, and concern for the environment. Based on the results of the logistic regression estimation, it shows that the variables that have a significant effect on the willingness to pay for eco-friendly agricultural products in Central Java include age, education, number of family dependents, income, and price. Based on the results of the logistic regression estimation, it shows that the variables that have a significant effect on the willingness to pay for eco-friendly agricultural products in East Java include gender, education, marital status, number of family dependents, price, and concern for the environment.
Sekolah Menengah Kejuruan berada pada posisi sulit akibat lambat merespon perubahan teknologi. Sementara itu, teknologi telah mengubah sifat pekerjaan dan mendorong peningkatan permintaan tenaga kerja yang adaptable terhadap perkembangan teknologi di sektor intensitas digital tinggi (SID Tinggi). Berdasarkan teori signaling dan investasi modal manusia, permasalahan tersebut dapat diselesaikan dengan meningkatkan pendidikan dan pelatihan. Menggunakan data Sakernas 2015 dan 2018, dan regresi logistik, hasil analisis menunjukkan bahwa lulusan SMK teknik dan teknologi memiliki kecenderungan tertinggi untuk bekerja di SID tinggi. Namun bekerja di sektor tersebut tidak dapat diasosiasikan dengan jenis pekerjaan dan kesejahteraan yang lebih baik (decent job) dibandingkan sektor lain. Hal ini mengacu pada temuan kedua yang menunjukkan lulusan SMK teknik dan Teknologi mempunyai probabilitas yang lebih rendah untuk bekerja sebagai kerah putih di SID tinggi. Maka dari itu, untuk meningkatkan upah dan posisi pekerjaan, dibutuhkan peningkatan pendidikan, karena dalam temuan terakhir pendidikan tinggi vokasi terbukti dapat meningkatkan probabilitas untuk bekerja sebagai kerah putih di SID tinggi.
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