Community Attachment Formation and Its Influence on Sustainable Participation in a Digitalized Community: Focusing on Content and Social Capital of an Online Community

Abstract

Individuals’ lives and behaviors progressively change as information technology evolves. Through the rapid growth of information technology, individuals can access abundant information and virtual networks and create online communities for information and knowledge exchange and other intellectual pursuits. Some of the most important aspects of community success involve the engagement, participation, and active discussion of and among community members. This study focuses on the user-generated content (UGC) community and explores the mechanism for formation of community attachment from the perspective of the content capital and social capital of community members. In addition, this study demonstrates the moderating effect of membership duration on the mechanism of community attachment formation. Finally, this study reveals that the attachment formed with content and social capital can affect the decision to either continue to participate in a current UGC service site, or move to an alternative site.

Community attachment and emotional well-being: an empirical study of an online community for people with diabetes

“…Past studies of online communities show mixed or even contradictory findings about the relationship between participation and community attachment (or a similar construct). While Bateman et al (2011) showed a positive association between affective community commitment and posting behavior, Lee and Park (2019) did not find a significant relationship between the amount of content posted and community attachment. Similarly, Welbourne et al (2013) showed that posting support was not associated with a sense of community among two OHC participants.…”

“…For example, Yan and Tan (2014) used the duration of membership as a measure of commitment and found that OHC members with longer tenure tended to contribute more to the community than new members. Both Yang et al (2017) and Lee and Park (2019) also treated membership tenure as a moderator that influences community attachment. Yet, in Ren et al 's (2012) experiments, manipulated community features that were effective in driving up site visits and post views had no effect on improving membership retention, indicating that the latter might be a factor independent of participatory activities.…”

Did You Invest Less Than Me? The Effect of Other’s Share of Investment on Psychological Ownership of Crowdfunding Projects

“…In other words, no matter how much a user invests in the subject, they should be perceived as having the highest possible psychological ownership. It is expected that psychological ownership can be fully utilized in various areas in line with the researches that derive interesting insights based on recent consumer sentiment [37][38][39][40][41][42][43][44]. Second, Experiment 2 suggests that the greater the intangibility, the less the effect of relativity of investment.…”

A Sustainable Project Management Strategy against Multitasking Situations from the Viewpoints of Cognitive Mechanism and Motivational Belief

“…The last category is the environment variables such as time [51], space (e.g. online vs. offline) [52][53][54][55], or social norm and pressure which encloses the task and the project members. Among these various variables, this study focused on project's goal structure and individual competence of self-regulation.…”